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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Sustainable Practices and Community Impact
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Construction
    • Paint Industry
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Dulux Trade emphasizes its commitment to sustainability and positive community impact.

    Dulux: International colour trends 2025
    Sustainable Practices and Community Impact
    Dulux Trade emphasizes its commitment to sustainability and positive community impact.
    Impact Areas Community Development, Construction, Paint Industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Dupe Culture Mainstream
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • E-commerce
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.

    eMarketer: The trends driving 'dupe'...
    Dupe Culture Mainstream
    Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.
    Impact Areas Consumer goods, E-commerce, Marketing, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Gen Z Drives Dupe Adoption
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer goods
    • Marketing
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.

    eMarketer: The trends driving 'dupe'...
    Gen Z Drives Dupe Adoption
    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
    Impact Areas Consumer goods, Marketing, Retail, Social Media
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Premiumization of Private Labels
    • Values-Driven Consumption
    • Branding
    • Consumer Behavior
    • Product Development
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.

    eMarketer: The trends driving 'dupe'...
    Premiumization of Private Labels
    Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
    Impact Areas Branding, Consumer Behavior, Product Development, Retail
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • YouTube’s Resurgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Connected TV
    • Content Strategy
    • Video Marketing
    • YouTube
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.

    Digital Voices: The State of...
    YouTube’s Resurgence
    Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.
    Impact Areas Connected TV, Content Strategy, Video Marketing, YouTube
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • B2B Influencer Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • B2B Marketing
    • Lead Generation
    • LinkedIn
    • Thought Leadership
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.

    Digital Voices: The State of...
    B2B Influencer Growth
    B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.
    Impact Areas B2B Marketing, Lead Generation, LinkedIn, Thought Leadership
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok as Search Engine
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Gen Z
    • Search Engine Optimization
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.

    Digital Voices: The State of...
    TikTok as Search Engine
    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.
    Impact Areas Brand Discovery, Gen Z, Search Engine Optimization, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Evolving Consumer Purchase Path
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Social Media
    • Television
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.

    DISQO: Consumer trends 2025 report
    Evolving Consumer Purchase Path
    The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.
    Impact Areas Advertising, Marketing, Social Media, Television
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Fragmented Product Discovery
    • AI-Driven Transformation
    • The Power of Community and Connection
    • E-commerce
    • Marketing
    • Search Engines
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.

    DISQO: Consumer trends 2025 report
    Fragmented Product Discovery
    The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
    Impact Areas E-commerce, Marketing, Search Engines, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • New Contemporary Art
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Art
    • Branding
    • Social Media
    • Brands & Advertising
    • Culture

    Ultra-contemporary art, characterized by mixed media, diverse styles, and relatable themes, is breaking down elitism and becoming increasingly popular in brand campaigns.

    Depositphotos: Creative trends 2025
    New Contemporary Art
    Ultra-contemporary art, characterized by mixed media, diverse styles, and relatable themes, is breaking down elitism and becoming increasingly popular in brand campaigns.
    Impact Areas Advertising, Art, Branding, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture
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