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Trends Categories Brands & Advertising

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Brands & Advertising 360
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Nostalgia Drives Gen Z Trends
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entertainment
    • Fashion
    • Media
    • Retail
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability.

    PION: Youth trends report 2024
    Nostalgia Drives Gen Z Trends
    Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability.
    Impact Areas Entertainment, Fashion, Media, Retail
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Gen Z Activism Evolves
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand marketing
    • Politics
    • Social Activism
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.

    PION: Youth trends report 2024
    Gen Z Activism Evolves
    Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.
    Impact Areas Brand marketing, Politics, Social Activism
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Human-Centered PR
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Brand Building
    • Public perception
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    PR is shifting towards genuine audience connection through authenticity, diversity, and personalized engagement.

    PR Lab: Public relations trends...
    Human-Centered PR
    PR is shifting towards genuine audience connection through authenticity, diversity, and personalized engagement.
    Impact Areas Audience Engagement, Brand Building, Public perception
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Ethical PR Practices
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Reputation
    • Corporate Social Responsibility
    • Public trust
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.

    PR Lab: Public relations trends...
    Ethical PR Practices
    Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.
    Impact Areas Brand Reputation, Corporate Social Responsibility, Public trust
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Reddit’s Rapid Social Media Rise
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • online communities
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Reddit experienced significant growth, overtaking X (formerly Twitter) and LinkedIn to become the fifth highest-reaching social media platform in the UK.

    OFCOM: Online nation 2024
    Reddit’s Rapid Social Media Rise
    Reddit experienced significant growth, overtaking X (formerly Twitter) and LinkedIn to become the fifth highest-reaching social media platform in the UK.
    Impact Areas Advertising, online communities, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Shifting Social Media Landscape
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content creation
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.

    OFCOM: Online nation 2024
    Shifting Social Media Landscape
    While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.
    Impact Areas Content creation, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Multisensory Eating
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Food & Beverage
    • Product Development
    • Restaurants
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.

    Nourish: 2025 food agriculture trend...
    Multisensory Eating
    Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
    Impact Areas Food & Beverage, Product Development, Restaurants
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Omni-Retail Transformation
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • E-commerce
    • Retail Strategy
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The retail landscape is evolving rapidly, with the rise of social commerce, retail media networks, and changing online shopping habits.

    Nielsen: Guide to 2025 mid-year...
    Omni-Retail Transformation
    The retail landscape is evolving rapidly, with the rise of social commerce, retail media networks, and changing online shopping habits.
    Impact Areas E-commerce, Retail Strategy, Social Media Marketing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Global Ad Spend Rebound
    • Navigating Global Uncertainty
    • Advertising
    • Marketing
    • Media
    • Brands & Advertising
    • Business & Commerce

    Despite economic uncertainties, global ad spend is recovering to pre-pandemic levels, with marketers anticipating budget increases.

    Nielsen: Ad Intel Q4 International...
    Global Ad Spend Rebound
    Despite economic uncertainties, global ad spend is recovering to pre-pandemic levels, with marketers anticipating budget increases.
    Impact Areas Advertising, Marketing, Media
    Themes Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce
  • Digital Media Growth
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • Media
    • Western Europe
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.

    Nielsen: Ad Intel Q4 International...
    Digital Media Growth
    Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.
    Impact Areas Advertising, Media, Western Europe
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Media & Information
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