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Trends Keywords virtual reality

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virtual reality 46
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • The Imitation Game
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators. Key players predict major developments, including a shift from curation to creation and easier usage of these tools. Brands are already experimenting with practical and…

    • N/A
    MOST CONTAGIOUS REPORT 2022 (‘23)
    The Imitation Game
    The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators.…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Ethereal World
    • Emerging Technology
    • Entertainment
    • Fashion & Beauty

    Ethereal World. Drawing inspiration from 20th-century magical realism, content creators will turn to hazy and blurry effects, deep shadows, and compelling compositions in their works. Experimental or creative editing and post-processing will be present in photography and videos more often; all in order to help viewers get lost in the…

    • N/A
    Depositphotos - Creative Trends ‘23
    Ethereal World
    Ethereal World. Drawing inspiration from 20th-century magical realism, content creators will turn to hazy and blurry effects, deep shadows, and compelling compositions in their works.…
    • Emerging Technology
    • Entertainment
    • Fashion & Beauty
  • Wellness Upgrade
    • Brands & Advertising
    • Emerging Technology
    • Health & Wellness

    Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion graphics with thematic sound effects and scents will facilitate separation from the physical environment and help accelerate positive results for both consumers and brands.

    • N/A
    Depositphotos - Creative Trends ‘23
    Wellness Upgrade
    Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion…
    • Brands & Advertising
    • Emerging Technology
    • Health & Wellness
  • The World Wide Ebb
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in providing value to internet users as traditional online activities are losing appeal. The future of digital connection is moving towards the metaverse, Web3, with companies…

    • N/A
    GWI - Connecting The Dots...
    The World Wide Ebb
    The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Experimental Escapism
    • Entertainment
    • Health & Wellness
    • Lifestyle

    Experiential Escapism. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Experiential Escapism welcomes a world where nature is intensified and digitally recreated to reflect its healing benefits. Shape-shifting forms, color-changing surfaces, imaginary dreamscapes,…

    • N/A
    Adobe Creative Trends ‘23
    Experimental Escapism
    Experiential Escapism. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the…
    • Entertainment
    • Health & Wellness
    • Lifestyle
  • Astrology and Spirituality
    • Finance & Money
    • Health & Wellness
    • Lifestyle

    Astrology and Spirituality. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Enter a world that invites you to look within. From growing tarot experiences to practicing the art of manifestation, research has found…

    • N/A
    Adobe Creative Trends ‘23
    Astrology and Spirituality
    Astrology and Spirituality. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond…
    • Finance & Money
    • Health & Wellness
    • Lifestyle
  • Real is Radical
    • Brands & Advertising
    • Culture
    • Fashion & Beauty

    Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing campaigns featuring all races, genders, ages, abilities, and sizes — swapping out curated for candid moments.

    • N/A
    Adobe Creative Trends ‘23
    Real is Radical
    Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing…
    • Brands & Advertising
    • Culture
    • Fashion & Beauty
  • The coming Age of Influencers
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt to stay ahead in this market, which was worth $16.4 billion globally in 2022. Virtual influencers are a growing trend and receive higher engagement rates…

    • N/A
    BRAND WATCH - 2023 Digital...
    The coming Age of Influencers
    The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Augmented Reality As Preferred Way To Shop
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more innovations in 2023 with big tech players like Apple, Google, and Snapchat getting involved. The AR and VR market is expected to grow to 450…

    • N/A
    BRAND WATCH - 2023 Digital...
    Augmented Reality As Preferred Way To Shop
    Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Multi-Format Content
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences. This includes various forms of content such as articles, videos, podcasts, and virtual reality experiences. Audio content, especially podcasts, is becoming increasingly popular with tech…

    • N/A
    BRAND WATCH - 2023 Digital...
    Multi-Format Content
    Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences.…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
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