Your trends
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Short Trend Summary
Dawn of the Content Creator. Brands have tried to conquer TikTok, and what’s clear is that many have failed. The most successful accounts on TikTok are those of creators, who unlike influencers (who focus on building their communities), build followings…
Dawn of the Content Creator- Brands & Advertising
- Digital Platforms
- Fashion & Beauty
Dawn of the Content Creator. Brands have tried to conquer TikTok, and what’s clear is that many have failed. The most successful accounts on TikTok are those of creators, who unlike influencers (who focus on building their communities), build followings based on a particular narrow skillset or content style. More…
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OGILVY - Social Media Trends...Dawn of the Content Creator
Dawn of the Content Creator. Brands have tried to conquer TikTok, and what’s clear is that many have failed. The most successful accounts on TikTok…
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Short Trend Summary
Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys are being shared, forming powerful and emotive communities. Given the industy trust problem, in 2023…
Pharma Goes TikTok- Emerging Technology
- Health & Wellness
- Media & Information
Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys are being shared, forming powerful and emotive communities. Given the industy trust problem, in 2023 more pharma brands will attempt to build trust by collaborating…
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OGILVY - Social Media Trends...Pharma Goes TikTok
Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys…
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Short Trend Summary
Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying influence for a moment in time, by combining influencers you’re creating something new with your…
Tap into Groups, Not Just Individuals- Brands & Advertising
- Digital Platforms
- Sustainability
Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying influence for a moment in time, by combining influencers you’re creating something new with your brand as the lynch pin between communities. There’s a resurgence…
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OGILVY - Influencer Trends 2023Tap into Groups, Not Just Individuals
Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying…
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Short Trend Summary
Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for health inspiration this year.
Wellness According To TikTok- Fashion & Beauty
- Health & Wellness
- Lifestyle
Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for health inspiration this year.
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Holland & Barret - Wellness...Wellness According To TikTok
Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for…
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Short Trend Summary
TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in 2023, TikTok will likely be increasingly important over the next year. Brands that fit into…
TikTok is the trend- Brands & Advertising
- Digital Platforms
- Emerging Technology
TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in 2023, TikTok will likely be increasingly important over the next year. Brands that fit into the platform's DNA and push boundaries can succeed, as seen…
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OGILVY - Social Media Trends...TikTok is the trend
TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in…
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Short Trend Summary
Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok and Instagram for information and decision-making. Social networks are visited more frequently and for longer…
Google vs. TikTok?!- Digital Platforms
- Emerging Technology
- Media & Information
Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok and Instagram for information and decision-making. Social networks are visited more frequently and for longer periods than search engines, with a third of internet time…
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Hootsuite - Social Media Trends...Google vs. TikTok?!
Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok…
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Short Trend Summary
Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However, staying ahead of the curve will require marketers to not only master TikTok's signature style…
Risk & Reward as Seen on TikTok- Brands & Advertising
- Digital Platforms
- Emerging Technology
Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However, staying ahead of the curve will require marketers to not only master TikTok's signature style of content creation, but also navigate the platform's regulatory challenges…
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Meltwater - 2023 Marketing Trends...Risk & Reward as Seen on TikTok
Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However,…
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Short Trend Summary
Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest have all integrated short-form video into their platforms with varying lengths and features. As the…
Short Form Videos- Brands & Advertising
- Digital Platforms
- Emerging Technology
Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest have all integrated short-form video into their platforms with varying lengths and features. As the definition of short-form video evolves, platforms are also introducing new…
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Meltwater - 2023 Marketing Trends...Short Form Videos
Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest…
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Short Trend Summary
Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of…
Didn’t know I want that- Digital Platforms
- Emerging Technology
- Media & Information
Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of popular and engaging content, rather than just content from accounts…
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DENTSU - Media Trends ‘23Didn’t know I want that
Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to…
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Short Trend Summary
Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories of a simpler time and the popularity of TikTok trends such as #whatsinmybag and #cybery2k.…
Y2K is Now- Emerging Technology
- Fashion & Beauty
- Lifestyle
Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories of a simpler time and the popularity of TikTok trends such as #whatsinmybag and #cybery2k. The Y2K trend includes iconic vehicles from 2000s pop culture…
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CATAWIKI x IPSOS - Trend_Report-2023Y2K is Now
Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories…