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Trends Keywords TikTok

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TikTok 24
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Dawn of the Content Creator
    • Brands & Advertising
    • Digital Platforms
    • Fashion & Beauty

    Dawn of the Content Creator. Brands have tried to conquer TikTok, and what’s clear is that many have failed. The most successful accounts on TikTok are those of creators, who unlike influencers (who focus on building their communities), build followings based on a particular narrow skillset or content style. More…

    • N/A
    OGILVY - Social Media Trends...
    Dawn of the Content Creator
    Dawn of the Content Creator. Brands have tried to conquer TikTok, and what’s clear is that many have failed. The most successful accounts on TikTok…
    • Brands & Advertising
    • Digital Platforms
    • Fashion & Beauty
  • Pharma Goes TikTok
    • Emerging Technology
    • Health & Wellness
    • Media & Information

    Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys are being shared, forming powerful and emotive communities. Given the industy trust problem, in 2023 more pharma brands will attempt to build trust by collaborating…

    • N/A
    OGILVY - Social Media Trends...
    Pharma Goes TikTok
    Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys…
    • Emerging Technology
    • Health & Wellness
    • Media & Information
  • Tap into Groups, Not Just Individuals
    • Brands & Advertising
    • Digital Platforms
    • Sustainability

    Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying influence for a moment in time, by combining influencers you’re creating something new with your brand as the lynch pin between communities. There’s a resurgence…

    • N/A
    OGILVY - Influencer Trends 2023
    Tap into Groups, Not Just Individuals
    Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying…
    • Brands & Advertising
    • Digital Platforms
    • Sustainability
  • Wellness According To TikTok
    • Fashion & Beauty
    • Health & Wellness
    • Lifestyle

    Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for health inspiration this year.

    • N/A
    Holland & Barret - Wellness...
    Wellness According To TikTok
    Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for…
    • Fashion & Beauty
    • Health & Wellness
    • Lifestyle
  • TikTok is the trend
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in 2023, TikTok will likely be increasingly important over the next year. Brands that fit into the platform's DNA and push boundaries can succeed, as seen…

    • N/A
    OGILVY - Social Media Trends...
    TikTok is the trend
    TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Google vs. TikTok?!
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok and Instagram for information and decision-making. Social networks are visited more frequently and for longer periods than search engines, with a third of internet time…

    • N/A
    Hootsuite - Social Media Trends...
    Google vs. TikTok?!
    Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • Risk & Reward as Seen on TikTok
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However, staying ahead of the curve will require marketers to not only master TikTok's signature style of content creation, but also navigate the platform's regulatory challenges…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Risk & Reward as Seen on TikTok
    Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However,…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Short Form Videos
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest have all integrated short-form video into their platforms with varying lengths and features. As the definition of short-form video evolves, platforms are also introducing new…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Short Form Videos
    Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Didn’t know I want that
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of popular and engaging content, rather than just content from accounts…

    • N/A
    DENTSU - Media Trends ‘23
    Didn’t know I want that
    Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • Y2K is Now
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle

    Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories of a simpler time and the popularity of TikTok trends such as #whatsinmybag and #cybery2k. The Y2K trend includes iconic vehicles from 2000s pop culture…

    • N/A
    CATAWIKI x IPSOS - Trend_Report-2023
    Y2K is Now
    Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories…
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle
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