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Trends Keywords social media

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social media 133
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Y2K is Now
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle

    Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories of a simpler time and the popularity of TikTok trends such as #whatsinmybag and #cybery2k. The Y2K trend includes iconic vehicles from 2000s pop culture…

    • N/A
    CATAWIKI x IPSOS - Trend_Report-2023
    Y2K is Now
    Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories…
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle
  • Real is Radical
    • Brands & Advertising
    • Culture
    • Fashion & Beauty

    Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing campaigns featuring all races, genders, ages, abilities, and sizes — swapping out curated for candid moments.

    • N/A
    Adobe Creative Trends ‘23
    Real is Radical
    Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing…
    • Brands & Advertising
    • Culture
    • Fashion & Beauty
  • Animals and Infuencers
    • Brands & Advertising
    • Consumer Attitudes
    • Fashion & Beauty

    Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet influencers have gained popularity due to consumers' love for pet visuals, while anime influencers have harnessed the charm of anime. Synthetic Influencers are also gaining…

    • N/A
    Adobe Creative Trends ‘23
    Animals and Infuencers
    Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet…
    • Brands & Advertising
    • Consumer Attitudes
    • Fashion & Beauty
  • Scrappy Content
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic restrictions, brands will continue to use scrappy content to reach their target audiences, as it is an effective way to create content that resonates with…

    • N/A
    BRAND WATCH - 2023 Digital...
    Scrappy Content
    Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • The coming Age of Influencers
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt to stay ahead in this market, which was worth $16.4 billion globally in 2022. Virtual influencers are a growing trend and receive higher engagement rates…

    • N/A
    BRAND WATCH - 2023 Digital...
    The coming Age of Influencers
    The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Creator Trends: Community & Participation
    • Consumer Attitudes
    • Digital Platforms
    • Lifestyle

    In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be key trends, driving content creation, with over 40% of Gen Z followers expecting new forms of media from their favorite creators.

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    INSTAGRAM - Trends Report 2023
    Creator Trends: Community & Participation
    In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be…
    • Consumer Attitudes
    • Digital Platforms
    • Lifestyle
  • Rave Returns & Global Beats
    • Culture
    • Entertainment
    • Lifestyle

    It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and a diverse range of genres, from KPOP to Latin music, with over half of respondents in our study planning to listen to non-English-speaking artists. Music…

    • N/A
    INSTAGRAM - Trends Report 2023
    Rave Returns & Global Beats
    It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and…
    • Culture
    • Entertainment
    • Lifestyle
  • Mental Health & Welness Communities
    • Digital Platforms
    • Health & Wellness
    • Lifestyle

    Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity influence is also promoting access to credible resources for mental…

    • N/A
    MTM - 12 Trends of...
    Mental Health & Welness Communities
    Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize…
    • Digital Platforms
    • Health & Wellness
    • Lifestyle
  • I Am A Believer
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology

    The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three threads are converging: communities of interest, token-gated access to exclusive content, and digital collectibles. The next generation of brands will be built as communities first…

    • N/A
    Accenture - Life Trends 2023
    I Am A Believer
    The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three…
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology
  • Peer Power
    • Consumer Attitudes
    • Emerging Technology
    • Global Challenges

    Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help through services like Airbnb, GoFundMe, and peer-to-peer money-lending and goods-lending websites. The growth of peer-to-peer services and the rise of DAOs and Web3 technology suggest…

    • N/A
    FORESIGHT FACTORY - Global Trending
    Peer Power
    Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help…
    • Consumer Attitudes
    • Emerging Technology
    • Global Challenges
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