Tackling Social Media Fatigue

Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using social media less than before. Gen Z is the most concerned about time spent on social media and is likely to use it less. Brands are addressing social media fatigue by encouraging healthy digital relationships and incorporating mental health into their strategies to retain audience attention and build strong relationships with customers.