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Short Trend Summary
Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another culture after discovering it online. Through creators and viral food content, Gen Z uses Instagram…
Culture Through Cuisine- Consumer Attitudes
- Culture
- Lifestyle
Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another culture after discovering it online. Through creators and viral food content, Gen Z uses Instagram as a gateway to other culinary cultures.
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INSTAGRAM - Trends Report 2023Culture Through Cuisine
Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another…
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Short Trend Summary
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel…
Actual Omnichannel- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel strategy are missing out on other opportunities.
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VERICAST - Predictions & Trends...Actual Omnichannel
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices,… 
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Short Trend Summary
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their…
Social Selling- Brands & Advertising
- Business & e-Commerce
- Emerging Technology
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their website and digital presence, in order to connect with new…
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VERICAST - Predictions & Trends...Social Selling
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily.… -
Short Trend Summary
Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is growing as consumers seek out traditions combined with modern technologies.
Mixed Meditation- Brands & Advertising
- Health & Wellness
- Lifestyle
Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is growing as consumers seek out traditions combined with modern technologies.
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TREND HUNTER - Trend Report...Mixed Meditation
Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is… -
Short Trend Summary
Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused by constant access to negative news and content.
Positivity Content- Digital Platforms
- Health & Wellness
- Media & Information
Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused by constant access to negative news and content.
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TREND HUNTER - Trend Report...Positivity Content
Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused… 
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Short Trend Summary
Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown as people deal with many life stressors.
Focused Mood-Boosting- Entertainment
- Health & Wellness
- Lifestyle
Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown as people deal with many life stressors.
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TREND HUNTER - Trend Report...Focused Mood-Boosting
Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown… 
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Short Trend Summary
Sexual wellness platforms are growing, offering tools and resources for users to learn about sexual health and feel more confident about intimacy. Virtual resources have become crucial for consumers, and brands prioritizing niche needs will continue to be relevant in…
Intimacy Apps- Digital Platforms
- Emerging Technology
- Health & Wellness
Sexual wellness platforms are growing, offering tools and resources for users to learn about sexual health and feel more confident about intimacy. Virtual resources have become crucial for consumers, and brands prioritizing niche needs will continue to be relevant in the digital space.
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TREND HUNTER - Trend Report...Intimacy Apps
Sexual wellness platforms are growing, offering tools and resources for users to learn about sexual health and feel more confident about intimacy. Virtual resources have… -
Short Trend Summary
Clinics and pharmacies are launching their services in the metaverse, offering easy access to health care check-ups, prescription renewals, and fitness and nutritional advice. Patients are turning to online spaces for non-urgent care.
Metaverse Medicine- Digital Platforms
- Emerging Technology
- Health & Wellness
Clinics and pharmacies are launching their services in the metaverse, offering easy access to health care check-ups, prescription renewals, and fitness and nutritional advice. Patients are turning to online spaces for non-urgent care.
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TREND HUNTER - Trend Report...Metaverse Medicine
Clinics and pharmacies are launching their services in the metaverse, offering easy access to health care check-ups, prescription renewals, and fitness and nutritional advice. Patients… -
Short Trend Summary
The need for digital detoxing is growing as mental health suffers from increased screen time and exposure to negative information online. Consumers are seeking ways to break digital habits to improve their mood and stress levels.
Digital Detox- Digital Platforms
- Health & Wellness
- Lifestyle
The need for digital detoxing is growing as mental health suffers from increased screen time and exposure to negative information online. Consumers are seeking ways to break digital habits to improve their mood and stress levels.
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TREND HUNTER - Trend Report...Digital Detox
The need for digital detoxing is growing as mental health suffers from increased screen time and exposure to negative information online. Consumers are seeking ways… -
Short Trend Summary
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.
QR Collabs- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.
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TREND HUNTER - Trend Report...QR Collabs
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on…
