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social media 133
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Virtual Fashion
    • Brands & Advertising
    • Emerging Technology
    • Fashion & Beauty

    The fashion industry is experimenting with the metaverse and its artistic implications, leading to the popularity of metaverse-based fashion shows. Brands are appealing to customers for their novelty and innovation in virtual spaces.

    • N/A
    TREND HUNTER - Trend Report...
    Virtual Fashion
    The fashion industry is experimenting with the metaverse and its artistic implications, leading to the popularity of metaverse-based fashion shows. Brands are appealing to customers…
    • Brands & Advertising
    • Emerging Technology
    • Fashion & Beauty
  • Livestream Shopping
    • Brands & Advertising
    • Fashion & Beauty
    • Lifestyle

    With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring livestreams have sway in Gen Z and young Millennials, being perceived as more authentic and less edited.

    • N/A
    TREND HUNTER - Trend Report...
    Livestream Shopping
    With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring…
    • Brands & Advertising
    • Fashion & Beauty
    • Lifestyle
  • Live Fundraising
    • Digital Platforms
    • Emerging Technology
    • Lifestyle

    Live fundraising initiatives are expected to grow in popularity in 2023, especially among younger generations, due to the ease of streaming campaigns and content live through platforms like TikTok and the sense of personal connection it fosters.

    • N/A
    TREND HUNTER - Trend Report...
    Live Fundraising
    Live fundraising initiatives are expected to grow in popularity in 2023, especially among younger generations, due to the ease of streaming campaigns and content live…
    • Digital Platforms
    • Emerging Technology
    • Lifestyle
  • Blurring Effect Makeup
    • Brands & Advertising
    • Emerging Technology
    • Fashion & Beauty

    Cosmetic products for the body are expected to promise "blurring" effects in 2023, as consumers seek effortless, "filtered" looks that imitate the popular beauty filters on social media. Brands that replicate these virtual experiences effectively will appeal to Gen Z.

    • N/A
    TREND HUNTER - Trend Report...
    Blurring Effect Makeup
    Cosmetic products for the body are expected to promise "blurring" effects in 2023, as consumers seek effortless, "filtered" looks that imitate the popular beauty filters…
    • Brands & Advertising
    • Emerging Technology
    • Fashion & Beauty
  • App-Based Parenting
    • Family & Parenting
    • Health & Wellness
    • Lifestyle

    Parenting apps are becoming popular to help with various tasks, including scheduling and mental health, as people are more open to using apps for various aspects of their daily life.

    • N/A
    TREND HUNTER - Trend Report...
    App-Based Parenting
    Parenting apps are becoming popular to help with various tasks, including scheduling and mental health, as people are more open to using apps for various…
    • Family & Parenting
    • Health & Wellness
    • Lifestyle
  • Gen Z Does Finance
    • Digital Platforms
    • Emerging Technology
    • Finance & Money

    Investing is easier for Gen Z with fintech apps and community platforms and there's a push for financial literacy education to address the learning curve in the changing financial landscape. Brands and communities filling in for a lacking education system.

    • N/A
    TREND HUNTER - Trend Report...
    Gen Z Does Finance
    Investing is easier for Gen Z with fintech apps and community platforms and there's a push for financial literacy education to address the learning curve…
    • Digital Platforms
    • Emerging Technology
    • Finance & Money
  • Privacy Browser Boom
    • Consumer Attitudes
    • Data Privacy
    • Emerging Technology

    Increasing concern for online privacy has led to the rise of privacy-focused browsers and extensions, as consumers demand control over their personal data and the companies it is shared with.

    • N/A
    TREND HUNTER - Trend Report...
    Privacy Browser Boom
    Increasing concern for online privacy has led to the rise of privacy-focused browsers and extensions, as consumers demand control over their personal data and the…
    • Consumer Attitudes
    • Data Privacy
    • Emerging Technology
  • Metaverse Learning
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    Programs that are popular due to easy access, offering more immersive experiences than traditional online learning by brands and institutions creating virtual spaces for specialized education, educational programs and games.

    • N/A
    TREND HUNTER - Trend Report...
    Metaverse Learning
    Programs that are popular due to easy access, offering more immersive experiences than traditional online learning by brands and institutions creating virtual spaces for specialized…
    • Digital Platforms
    • Emerging Technology
    • Entertainment
  • Supporting Creators
    • Business & e-Commerce
    • Digital Platforms
    • Entertainment

    Platforms continue to support content creators via programs, education, and opportunities for them to learn marketing skills, which is crucial in the booming content creation industry allowing them to earn for their work.

    • N/A
    TREND HUNTER - Trend Report...
    Supporting Creators
    Platforms continue to support content creators via programs, education, and opportunities for them to learn marketing skills, which is crucial in the booming content creation…
    • Business & e-Commerce
    • Digital Platforms
    • Entertainment
  • In-game Activations
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more popular as brands look for creative ways to reach younger consumers.

    • N/A
    TREND HUNTER - Trend Report...
    In-game Activations
    Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more…
    • Brands & Advertising
    • Digital Platforms
    • Entertainment
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