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Short Trend Summary
TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views…
TikTokCommerce- Business & e-Commerce
- Consumer Attitudes
- Digital Platforms
TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views to date. The US launch of TikTok Shop will bring…
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eMarketer - Retail Trends 2023TikTokCommerce
TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains…
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Short Trend Summary
Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence Index is down globally, most consumers expecting their personal economic situation to decline in the…
Marketing in a cost-of-living-crisis- Brands & Advertising
- Consumer Attitudes
- Global Challenges
Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence Index is down globally, most consumers expecting their personal economic situation to decline in the near term. Marketers should maintain spending on brand advertising and…
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WARC - The Marketer’s Toolkit...Marketing in a cost-of-living-crisis
Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence… 
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Short Trend Summary
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey study where 62% of consumers have already done so or plan to. Meanwhile, the "lipstick…
Consumer Duality- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey study where 62% of consumers have already done so or plan to. Meanwhile, the "lipstick effect" also emerges, where consumers indulge in small luxuries when…
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WARC - The Marketer’s Toolkit...Consumer Duality
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey… -
Short Trend Summary
Marketers Double Down. While some marketers are planning to cut spending during the economic downturn, many are adjusting their spending between brand and performance marketing. More marketers are recognizing the importance of doubling down on brand spending during a downturn,…
Marketers Double Down- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
Marketers Double Down. While some marketers are planning to cut spending during the economic downturn, many are adjusting their spending between brand and performance marketing. More marketers are recognizing the importance of doubling down on brand spending during a downturn, and there is a growing recognition that the lines between…
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WARC - The Marketer’s Toolkit...Marketers Double Down
Marketers Double Down. While some marketers are planning to cut spending during the economic downturn, many are adjusting their spending between brand and performance marketing.… -
Short Trend Summary
Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big Tech has taken notice, investing $3.6bn in health-related M&A activity in 2021, focusing on data…
Digital Health & Welness- Digital Platforms
- Emerging Technology
- Health & Wellness
Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big Tech has taken notice, investing $3.6bn in health-related M&A activity in 2021, focusing on data and devices. With Amazon's $3.9bn acquisition of One Medical and…
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WARC - The Marketer’s Toolkit...Digital Health & Welness
Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big… 
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Short Trend Summary
Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram’s scaling back of shopping features reveals that social commerce has not taken off at the expected speed. However, despite evidence that Western consumers…
Yes and No: Social Commerce- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram’s scaling back of shopping features reveals that social commerce has not taken off at the expected speed. However, despite evidence that Western consumers reject the notion of Chinese-style ‘super-apps’, companies have not yet…
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WARC - The Marketer’s Toolkit...Yes and No: Social Commerce
Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram’s scaling back of shopping features reveals that social… -
Short Trend Summary
Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change, and COVID-related shortages. Inflation is exacerbating the problem, with labor strikes affecting key delivery workers.…
Clash of Delivery & Disruption- Brands & Advertising
- Business & e-Commerce
- Global Challenges
Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change, and COVID-related shortages. Inflation is exacerbating the problem, with labor strikes affecting key delivery workers. Managing customer expectations in the face of these challenges will…
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WARC - The Marketer’s Toolkit...Clash of Delivery & Disruption
Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change,… -
Short Trend Summary
B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools…
B(r)and Togher- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools may not be as effective as it once was, as…
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Shopify - Commerce Trends 2032B(r)and Togher
B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer… -
Short Trend Summary
Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after strict lockdowns eased. During the pandemic, 75% of consumers tried something different, whether it was…
Open To New Things- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after strict lockdowns eased. During the pandemic, 75% of consumers tried something different, whether it was new stores, products, or buying methods, and now they are…
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Shopify - Commerce Trends 2033Open To New Things
Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after… -
Short Trend Summary
Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together…
Brand x Brand- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together or concerts featuring multiple bands. This untapped opportunity allows brands…
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Shopify - Commerce Trends 2034Brand x Brand
Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have…
