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Short Trend Summary
Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value and looking for ways to save, whether through buying second-hand items or reducing the number…
Conscious commerce- Business & e-Commerce
- Consumer Attitudes
- Sustainability
Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value and looking for ways to save, whether through buying second-hand items or reducing the number of products they buy. A way in which brands can…
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OMD - Signals 2023Conscious commerce
Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value…
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Short Trend Summary
Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the extra mile this year, offering more control and transparency in data exchanges. More importantly, by…
Reclaiming Data Privacy- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the extra mile this year, offering more control and transparency in data exchanges. More importantly, by providing resources to help educate consumers on the benefits and…
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OMD - Signals 2023Reclaiming Data Privacy
Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the… 
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Short Trend Summary
Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance people's at-home experiences by offering immersive media experiences, flaunting their local credentials, and tapping into…
Getting Comfy At Home- Brands & Advertising
- Lifestyle
- The Home
Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance people's at-home experiences by offering immersive media experiences, flaunting their local credentials, and tapping into small luxuries. Brands can add value by supporting consumers in…
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OMD - Signals 2023Getting Comfy At Home
Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance… -
Short Trend Summary
Sleep Fitness. Sleep is becoming a top priority as two in three people have reported poor sleep quality. Sales of sleep aids have increased by nearly 10% from 2021 to 2022, and people are looking for natural sleep-fit routines and…
Sleep Fitness- Fashion & Beauty
- Health & Wellness
- Lifestyle
Sleep Fitness. Sleep is becoming a top priority as two in three people have reported poor sleep quality. Sales of sleep aids have increased by nearly 10% from 2021 to 2022, and people are looking for natural sleep-fit routines and supplements to improve their sleep. Trends such as circadian eating,…
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Holland & Barret - Wellness...Sleep Fitness
Sleep Fitness. Sleep is becoming a top priority as two in three people have reported poor sleep quality. Sales of sleep aids have increased by… 
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Short Trend Summary
Go With Your Gut (Health). Gut health is a top priority for people seeking to improve their overall wellness. Fermentation is being rebooted in 2023 as trending health foods include chickpea powder and seed spreads. Snacks are evolving to cater…
Go With Your Gut (Health & Welness)- Emerging Technology
- Food & Drink
- Health & Wellness
Go With Your Gut (Health). Gut health is a top priority for people seeking to improve their overall wellness. Fermentation is being rebooted in 2023 as trending health foods include chickpea powder and seed spreads. Snacks are evolving to cater to changing consumer demands for tasty, nutritious, and sustainable options…
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Holland & Barret - Wellness...Go With Your Gut (Health & Welness)
Go With Your Gut (Health). Gut health is a top priority for people seeking to improve their overall wellness. Fermentation is being rebooted in 2023… 
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Short Trend Summary
Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just presence, with reliability and authenticity playing a crucial role. Brands can deliver a conscious and…
Utility & Purpose- Brands & Advertising
- Consumer Attitudes
- Entertainment
Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just presence, with reliability and authenticity playing a crucial role. Brands can deliver a conscious and memorable value exchange through packaging, user incentives, or even product…
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OGILVY - Social Media Trends...Utility & Purpose
Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just… -
Short Trend Summary
Hyper-local influence to drive community. Hyper-local influence has evolved into hyper-relevant influence. Brands can tap into the power of grassroots influence by identifying micro-communities among their target audience and partnering with influencers who share their interests, experiences, and values. This…
Hyper-local influence to drive community- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Hyper-local influence to drive community. Hyper-local influence has evolved into hyper-relevant influence. Brands can tap into the power of grassroots influence by identifying micro-communities among their target audience and partnering with influencers who share their interests, experiences, and values. This approach allows brands to reach their target audience more effectively…
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OGILVY - Influencer Trends 2023Hyper-local influence to drive community
Hyper-local influence to drive community. Hyper-local influence has evolved into hyper-relevant influence. Brands can tap into the power of grassroots influence by identifying micro-communities among… -
Short Trend Summary
Influencing for Better. There’s an increased focus on health and wellness. Consumers are becoming more conscious of the components that contribute to happier and healthier lives and rely on social media for information and guidance. Healthcare influencers are becoming trusted…
Influencing for Better- Brands & Advertising
- Health & Wellness
- Lifestyle
Influencing for Better. There’s an increased focus on health and wellness. Consumers are becoming more conscious of the components that contribute to happier and healthier lives and rely on social media for information and guidance. Healthcare influencers are becoming trusted sources for information, and brands are advised to show their…
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OGILVY - Influencer Trends 2023Influencing for Better
Influencing for Better. There’s an increased focus on health and wellness. Consumers are becoming more conscious of the components that contribute to happier and healthier… -
Short Trend Summary
As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep…
As Seen On Social Media- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep track of cultural trends and questions their audience is asking…
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GWI - Connecting The Dots...As Seen On Social Media
As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search… -
Short Trend Summary
Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial and economic confidence is wavering globally, but a secure financial situation for many consumers is…
Live A Little- Consumer Attitudes
- Fashion & Beauty
- Lifestyle
Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial and economic confidence is wavering globally, but a secure financial situation for many consumers is expected to maintain spending in certain areas such as fashion,…
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GWI - Connecting The Dots...Live A Little
Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial… 
