Influencing for Better

Influencing for Better. There’s an increased focus on health and wellness. Consumers are becoming more conscious of the components that contribute to happier and healthier lives and rely on social media for information and guidance. Healthcare influencers are becoming trusted sources for information, and brands are advised to show their concern for health and wellness to establish a life partnership with consumers. The rise of Medfluencer on video platforms like YouTube and TikTok now supports that, with HCP’s, Doctors, Dermatologist, Nutritionist all adding qualified opinions to potential partnerships. Every brand is a wellness brand. Consumers need life partners from the brands they choose, not just product providers. All brands need to showcase their concern for health & wellness by contextualising their impact on patients.