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Trends Categories Global Challenges

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Global Challenges 105
Brands & Advertising 360
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Culture 169
Cybersecurity 74
Data & Privacy 54
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Emerging Technology 367
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The Home 9
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Building Conversion Boom
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Construction
    • Real estate
    • Urban Development
    • Business & Commerce
    • Global Challenges
    • The Home

    Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.

    Gensler: Design forecast 2025
    Building Conversion Boom
    Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.
    Impact Areas Construction, Real estate, Urban Development
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, The Home
  • Sustainable Design Supercharges
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Architecture
    • Construction
    • Materials Science
    • Real estate
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Demand for sustainable design is accelerating innovation and increasing the value of resilient, environmentally conscious buildings.

    Gensler: Design forecast 2025
    Sustainable Design Supercharges
    Demand for sustainable design is accelerating innovation and increasing the value of resilient, environmentally conscious buildings.
    Impact Areas Architecture, Construction, Materials Science, Real estate
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Attainable Housing Action
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Public Policy
    • Real estate
    • Urban planning
    • Global Challenges
    • Government & Politics

    Attainable market-rate housing is becoming a top priority for cities, driven by financial incentives, zoning changes, and evolving building codes.

    Gensler: Design forecast 2025
    Attainable Housing Action
    Attainable market-rate housing is becoming a top priority for cities, driven by financial incentives, zoning changes, and evolving building codes.
    Impact Areas Public Policy, Real estate, Urban planning
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Government & Politics
  • Reclaiming Urban Spaces
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • environmental sustainability
    • landscape architecture
    • Urban planning
    • Culture
    • Global Challenges
    • Sustainability

    A movement is underway to reclaim urban spaces and integrate more natural elements into built environments.

    Garden Media Group: 2025 garden...
    Reclaiming Urban Spaces
    A movement is underway to reclaim urban spaces and integrate more natural elements into built environments.
    Impact Areas Community Development, environmental sustainability, landscape architecture, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Global Challenges, Sustainability
  • Capital Market Development
    • Navigating Global Uncertainty
    • Financial Markets
    • Real Estate Investment
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    Underdeveloped capital markets in many EBRD regions hinder real estate sector growth, necessitating the development of financial vehicles like REITs and attracting institutional investors.

    European Bank: Real estate sector...
    Capital Market Development
    Underdeveloped capital markets in many EBRD regions hinder real estate sector growth, necessitating the development of financial vehicles like REITs and attracting institutional investors.
    Impact Areas Financial Markets, Real Estate Investment
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • Eco Logical
    • Values-Driven Consumption
    • FMCG
    • Packaging
    • Retail
    • Sustainability
    • Consumer Attitudes
    • Global Challenges
    • Sustainability

    Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits.

    Euromonitor: Top global consumer trends...
    Eco Logical
    Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits.
    Impact Areas FMCG, Packaging, Retail, Sustainability
    Themes Values-Driven Consumption
    Categories Consumer Attitudes, Global Challenges, Sustainability
  • Coolcations on the Rise
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Climate change adaptation
    • Destination marketing
    • Travel patterns
    • Global Challenges
    • Travel & Tourism

    As global temperatures rise, travelers are seeking cooler destinations, leading to increased demand for 'coolcations' in temperate climates.

    Euronews: 2025 travel trend report
    Coolcations on the Rise
    As global temperatures rise, travelers are seeking cooler destinations, leading to increased demand for 'coolcations' in temperate climates.
    Impact Areas Climate change adaptation, Destination marketing, Travel patterns
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Travel & Tourism
  • Purposeful and Regenerative Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community tourism
    • Environmental conservation
    • Sustainable development
    • Culture
    • Global Challenges
    • Travel & Tourism

    Travelers are increasingly seeking purpose-driven experiences that positively impact local communities and the environment.

    Euronews: 2025 travel trend report
    Purposeful and Regenerative Travel
    Travelers are increasingly seeking purpose-driven experiences that positively impact local communities and the environment.
    Impact Areas Community tourism, Environmental conservation, Sustainable development
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Global Challenges, Travel & Tourism
  • Scenic Rail Travel Revival
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Destination accessibility
    • Sustainable tourism
    • Transportation
    • Global Challenges
    • Sustainability
    • Travel & Tourism

    Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.

    Euronews: 2025 travel trend report
    Scenic Rail Travel Revival
    Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.
    Impact Areas Destination accessibility, Sustainable tourism, Transportation
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Sustainability, Travel & Tourism
  • Green Real Estate Transition
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Commercial
    • Industrials and Logistics
    • Residential
    • Business & Commerce
    • Global Challenges
    • Sustainability

    The real estate sector is undergoing a significant shift towards sustainability, driven by climate change concerns and regulatory pressures.

    European Bank: Real estate sector...
    Green Real Estate Transition
    The real estate sector is undergoing a significant shift towards sustainability, driven by climate change concerns and regulatory pressures.
    Impact Areas Commercial, Industrials and Logistics, Residential
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
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