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Trends Categories Food & Drink

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Food & Drink 71
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Premium On-the-Go Convenience
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • At-home consumption
    • Premium mixers
    • Ready-to-drink beverages
    • Consumer Attitudes
    • Food & Drink

    Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.

    Synergy: Soft drinks and non-alcoholic...
    Premium On-the-Go Convenience
    Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.
    Impact Areas At-home consumption, Premium mixers, Ready-to-drink beverages
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Premiumization and Convenience
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Non-alcoholic cocktail mixes
    • Premium alcoholic beverages
    • Ready-to-drink cocktails
    • Consumer Attitudes
    • Food & Drink

    Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options.

    Synergy: Alcohol 2025-2026 trend report
    Premiumization and Convenience
    Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options.
    Impact Areas Non-alcoholic cocktail mixes, Premium alcoholic beverages, Ready-to-drink cocktails
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Prioritized Essential Spending
    • Navigating Global Uncertainty
    • Entertainment
    • Grocery Retail
    • Non-Food Retail
    • Restaurants
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers are prioritizing essential spending, particularly on groceries, while cutting back on discretionary items like dining out and entertainment.

    AlixPartners: 2025 global consumer outlook
    Prioritized Essential Spending
    Consumers are prioritizing essential spending, particularly on groceries, while cutting back on discretionary items like dining out and entertainment.
    Impact Areas Entertainment, Grocery Retail, Non-Food Retail, Restaurants
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Regulatory Changes Impact
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Packaging
    • Product Development
    • Reporting and Compliance
    • Business & Commerce
    • Food & Drink
    • Government & Politics

    Upcoming regulatory changes, such as HFSS and EPR, are impacting product development, packaging, and reporting requirements for food companies.

    Aptean: F&B industry report UK&I...
    Regulatory Changes Impact
    Upcoming regulatory changes, such as HFSS and EPR, are impacting product development, packaging, and reporting requirements for food companies.
    Impact Areas Packaging, Product Development, Reporting and Compliance
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Food & Drink, Government & Politics
  • Rule Rebellion in Food
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Behavior
    • Food and beverage marketing
    • Product Innovation
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms.

    Mintel: 2025 global food and...
    Rule Rebellion in Food
    Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms.
    Impact Areas Consumer Behavior, Food and beverage marketing, Product Innovation
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Rule-Breaking Beverages
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Flavored lemonades
    • Hopped water
    • Non-alcoholic cocktails
    • Brands & Advertising
    • Business & Commerce
    • Food & Drink

    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.

    Synergy: Soft drinks and non-alcoholic...
    Rule-Breaking Beverages
    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.
    Impact Areas Flavored lemonades, Hopped water, Non-alcoholic cocktails
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Food & Drink
  • Rule-Breaking Flavor Innovation
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Beer
    • Cocktails
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.

    Synergy: Alcohol 2025-2026 trend report
    Rule-Breaking Flavor Innovation
    Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.
    Impact Areas Beer, Cocktails, Non-alcoholic beverages
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Seasonal Celebration Treats
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Bakery
    • Confectionery
    • Desserts
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Seasonal occasions drive innovation and consumer interest in limited-edition flavors and festive products.

    Synergy: Dairy 2025-2026 trend report
    Seasonal Celebration Treats
    Seasonal occasions drive innovation and consumer interest in limited-edition flavors and festive products.
    Impact Areas Bakery, Confectionery, Desserts
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Seasonal Celebration Treats
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Seasonal Products
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.

    Synergy: Sweet goods 2025 2026...
    Seasonal Celebration Treats
    Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.
    Impact Areas Bakery, Desserts, Seasonal Products
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Shifting Consumer Demands
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Food and beverage
    • Retail
    • Wholesale
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.

    Aptean: F&B industry report UK&I...
    Shifting Consumer Demands
    Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.
    Impact Areas Food and beverage, Retail, Wholesale
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
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