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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Battle for Trust in Media
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Broadcast Journalism
    • News Media
    • Public Relations
    • Digital Platforms
    • Media & Information

    Public trust in media is declining due to misinformation, AI-generated content, and perceived bias, leading to increased scrutiny and verification efforts.

    BR: Annual report final
    Battle for Trust in Media
    Public trust in media is declining due to misinformation, AI-generated content, and perceived bias, leading to increased scrutiny and verification efforts.
    Impact Areas Broadcast Journalism, News Media, Public Relations
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Digital Platforms, Media & Information
  • B2B Influencer Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • B2B Marketing
    • Lead Generation
    • LinkedIn
    • Thought Leadership
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.

    Digital Voices: The State of...
    B2B Influencer Growth
    B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.
    Impact Areas B2B Marketing, Lead Generation, LinkedIn, Thought Leadership
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Authenticity Resonates
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Consumer Trust
    • Content Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.

    HubSpot: 2024 social trends report
    Authenticity Resonates
    Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.
    Impact Areas Brand Building, Consumer Trust, Content Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Authenticity and Relatability
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Branding
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Users are increasingly drawn to authentic and relatable content, favoring lo-fi aesthetics, user-generated content (UGC), and human presence over highly polished productions.

    Instagram: Performance playbook
    Authenticity and Relatability
    Users are increasingly drawn to authentic and relatable content, favoring lo-fi aesthetics, user-generated content (UGC), and human presence over highly polished productions.
    Impact Areas Branding, Content creation, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Authenticity and Community
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Consumer Behavior
    • Influencer marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers are increasingly valuing authenticity and seeking deeper connections with brands through community engagement and co-creation.

    Smallworld: How brands win in...
    Authenticity and Community
    Consumers are increasingly valuing authenticity and seeking deeper connections with brands through community engagement and co-creation.
    Impact Areas Brand Building, Consumer Behavior, Influencer marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Authentic Lo-Fi Aesthetics
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Design
    • Filmmaking
    • Photography
    • Culture
    • Digital Platforms
    • Media & Information

    A shift towards raw, unpolished visuals captured with accessible tools, emphasizing authenticity and relatability.

    Stocksy: Visual Insights Report 2025
    Authentic Lo-Fi Aesthetics
    A shift towards raw, unpolished visuals captured with accessible tools, emphasizing authenticity and relatability.
    Impact Areas Advertising, Design, Filmmaking, Photography
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • Audience Saturation & Fatigue
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Consumer Behavior
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.

    Kolsquare: Trends report 2025
    Audience Saturation & Fatigue
    Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.
    Impact Areas Advertising, Consumer Behavior, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • AR/VR Integration in Daily Life
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Education
    • Entertainment
    • Healthcare
    • Retail
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    Augmented and virtual reality are becoming increasingly integrated into daily life, transforming interaction, entertainment, and learning.

    Abstrato Ventures: Macrotendencias 2024 2025
    AR/VR Integration in Daily Life
    Augmented and virtual reality are becoming increasingly integrated into daily life, transforming interaction, entertainment, and learning.
    Impact Areas Education, Entertainment, Healthcare, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Digital Platforms, Emerging Technology, Entertainment
  • Algorithms and Blues
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The pervasiveness of algorithms is creating a homogenous online experience, requiring brands to prioritize cultural relevance and agility.

    Dentsu Creative: Trends 2025 fragment...
    Algorithms and Blues
    The pervasiveness of algorithms is creating a homogenous online experience, requiring brands to prioritize cultural relevance and agility.
    Impact Areas Consumer Behavior, Content creation, Marketing, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • AI-Powered Social Content
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content creation
    • Marketing Automation
    • Social Media Management
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Social media marketers are increasingly using AI tools to create more effective, tailored content, boosting efficiency and performance.

    HubSpot: 2024 social trends report
    AI-Powered Social Content
    Social media marketers are increasingly using AI tools to create more effective, tailored content, boosting efficiency and performance.
    Impact Areas Content creation, Marketing Automation, Social Media Management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Digital Platforms, Emerging Technology
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