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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Curators Replace Influencers
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Partnerships
    • Content Consumption
    • Influencer marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Content curators, who synthesize and contextualize information, are gaining prominence over traditional influencers.

    TheNetworkOne: Social media marketing trends...
    Curators Replace Influencers
    Content curators, who synthesize and contextualize information, are gaining prominence over traditional influencers.
    Impact Areas Brand Partnerships, Content Consumption, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • CTV Realization
    • AI-Driven Transformation
    • Advertising
    • Entertainment
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Connected TV (CTV) is maturing, offering improved addressability, targeting, and programmatic inventory.

    Basis Technologies: Reality check the...
    CTV Realization
    Connected TV (CTV) is maturing, offering improved addressability, targeting, and programmatic inventory.
    Impact Areas Advertising, Entertainment, Media
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Cross-Generational Content
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Consumer Behavior
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Culture
    • Digital Platforms

    Content is increasingly resonating across generations, driven by shared digital experiences and a blurring of traditional age boundaries.

    Artlist: Trend report 2025
    Cross-Generational Content
    Content is increasingly resonating across generations, driven by shared digital experiences and a blurring of traditional age boundaries.
    Impact Areas Consumer Behavior, Content creation, Marketing, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Digital Platforms
  • Creator Economy Scaling
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content creation
    • Influencer marketing
    • Monetization Strategies
    • Social Media Platforms
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    The creator economy is expanding rapidly, empowered by AI tools and new monetization models.

    Ezra Eeman: Wayfinder trends 2025
    Creator Economy Scaling
    The creator economy is expanding rapidly, empowered by AI tools and new monetization models.
    Impact Areas Content creation, Influencer marketing, Monetization Strategies, Social Media Platforms
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Creator Community Power
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Influencer marketing
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brands are leveraging creator communities to build trust and engage with audiences in authentic ways.

    Kantar: Marketing trends 2025
    Creator Community Power
    Brands are leveraging creator communities to build trust and engage with audiences in authentic ways.
    Impact Areas Community Building, Influencer marketing, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Creative Optimization for Reels
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Content Marketing
    • video editing
    • Brands & Advertising
    • Digital Platforms

    Strategic use of creative elements like audio, text overlays, hooks, and editing techniques is crucial for maximizing engagement and conversions on Reels.

    Instagram: Performance playbook
    Creative Optimization for Reels
    Strategic use of creative elements like audio, text overlays, hooks, and editing techniques is crucial for maximizing engagement and conversions on Reels.
    Impact Areas Advertising, Content Marketing, video editing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms
  • Creative Disruption on Social
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Branding
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands are prioritizing creativity over rigid brand consistency on social media to entertain audiences and drive engagement.

    Hootsuite: Social trends 2025
    Creative Disruption on Social
    Brands are prioritizing creativity over rigid brand consistency on social media to entertain audiences and drive engagement.
    Impact Areas Branding, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Cosy Web Emergence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • digital communication
    • online communities
    • Social Media Marketing
    • Consumer Attitudes
    • Digital Platforms

    Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.

    Mørning: The age of relevance
    Cosy Web Emergence
    Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.
    Impact Areas digital communication, online communities, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
  • Content-First Creator-Led Future
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Strategy
    • Creator Economy
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.

    Creator IQ: The state of...
    Content-First Creator-Led Future
    The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.
    Impact Areas Content Strategy, Creator Economy, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Content Partnership Gold Rush
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content Licensing
    • Generative AI
    • Streaming Services
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.

    Dentsu: The year of impact...
    Content Partnership Gold Rush
    Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.
    Impact Areas Content Licensing, Generative AI, Streaming Services
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Entertainment
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