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Trends Categories Digital Platforms

Your trends

Digital Platforms 192
Brands & Advertising 360
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Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Kaleidoscopic Media Convergence
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Automotive
    • E-commerce
    • Gaming
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Media formats are blurring, creating hybrid experiences across various platforms and surfaces, including gaming and even vehicles.

    OMG: Futures closer to the...
    Kaleidoscopic Media Convergence
    Media formats are blurring, creating hybrid experiences across various platforms and surfaces, including gaming and even vehicles.
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    Impact Areas Advertising, Automotive, E-commerce, Gaming, Social Media
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Intuitive, Freestyle Cooking
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Food & Beverage
    • Publishing
    • Social Media
    • Culture
    • Digital Platforms
    • Food & Drink

    Consumers are moving away from strict recipes and embracing improvisation and experimentation in the kitchen, driven by social media platforms like TikTok.

    Nourish: 2025 food agriculture trend...
    Intuitive, Freestyle Cooking
    Consumers are moving away from strict recipes and embracing improvisation and experimentation in the kitchen, driven by social media platforms like TikTok.
    • Culture
    • Digital Platforms
    • Food & Drink
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Food & Beverage, Publishing, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Digital Platforms, Food & Drink
  • Reddit’s Rapid Social Media Rise
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • online communities
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Reddit experienced significant growth, overtaking X (formerly Twitter) and LinkedIn to become the fifth highest-reaching social media platform in the UK.

    OFCOM: Online nation 2024
    Reddit’s Rapid Social Media Rise
    Reddit experienced significant growth, overtaking X (formerly Twitter) and LinkedIn to become the fifth highest-reaching social media platform in the UK.
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Advertising, online communities, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Declining Trust in Online Benefits
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Digital Literacy
    • Mental Wellbeing
    • Social Interactions
    • Consumer Attitudes
    • Digital Platforms

    While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.

    OFCOM: Online nation 2024
    Declining Trust in Online Benefits
    While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.
    • Consumer Attitudes
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Digital Literacy, Mental Wellbeing, Social Interactions
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
  • Mobile-First Internet Access
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • App Development
    • Content Consumption
    • Mobile Commerce
    • Consumer Attitudes
    • Digital Platforms

    Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.

    OFCOM: Online nation 2024
    Mobile-First Internet Access
    Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.
    • Consumer Attitudes
    • Digital Platforms
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    Impact Areas App Development, Content Consumption, Mobile Commerce
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Digital Platforms
  • Shifting Social Media Landscape
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content creation
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.

    OFCOM: Online nation 2024
    Shifting Social Media Landscape
    While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Content creation, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • UGC and Generational Gaming
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Gen Alpha Gamers
    • Gen Z Gamers
    • UGC in Games
    • Digital Platforms
    • Entertainment

    User-generated content (UGC) and the preferences of younger generations are shaping the future of gaming.

    Newzoo: Global Games Market Report
    UGC and Generational Gaming
    User-generated content (UGC) and the preferences of younger generations are shaping the future of gaming.
    • Digital Platforms
    • Entertainment
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Gen Alpha Gamers, Gen Z Gamers, UGC in Games
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Digital Platforms, Entertainment
  • Community: Linked Lives
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand marketing and engagement
    • Community Building Initiatives
    • Shared experiences and events
    • Social Media Platforms
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.

    Mintel: 2025 global consumer trends
    Community: Linked Lives
    Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Brand marketing and engagement, Community Building Initiatives, Shared experiences and events, Social Media Platforms
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Rewilding the Web
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content creation
    • Digital Marketing
    • online communities
    • Social Media
    • Culture
    • Digital Platforms

    A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.

    Mørning: The age of relevance
    Rewilding the Web
    A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.
    • Culture
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Content creation, Digital Marketing, online communities, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms
  • Chaos-Driven Content
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Digital Marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation.

    Mørning: The age of relevance
    Chaos-Driven Content
    The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation.
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Brand strategy, Content creation, Digital Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
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