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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The lines between nation-state attacks and cybercriminal activity are blurring, with both groups adopting each other's tactics and tools.
Nation-State & Cybercrime Blur- Navigating Global Uncertainty
- Critical infrastructure
- Financial institutions
- Government agencies
- Cybersecurity
- Government & Politics
The lines between nation-state attacks and cybercriminal activity are blurring, with both groups adopting each other's tactics and tools.
Microsoft: Digital Defense Report 2024Nation-State & Cybercrime Blur
The lines between nation-state attacks and cybercriminal activity are blurring, with both groups adopting each other's tactics and tools.
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Short Trend Summary
Banking regulators are expanding their scope to include nonbank payment providers, leading to increased scrutiny and potential market exits.
Nonbank Payment Regulation- Navigating Global Uncertainty
- Banking
- Fintech
- Payments
- Business & Commerce
- Cybersecurity
- Finance & Money
Banking regulators are expanding their scope to include nonbank payment providers, leading to increased scrutiny and potential market exits.
Deloitte: Shaping the future of...Nonbank Payment Regulation
Banking regulators are expanding their scope to include nonbank payment providers, leading to increased scrutiny and potential market exits. 
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Short Trend Summary
Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.
Personalized Banking & Privacy- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Banking
- Customer Experience
- Data Privacy
- Security
- Business & Commerce
- Cybersecurity
- Data & Privacy
Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.
Publicis Sapient: Guide to next...Personalized Banking & Privacy
Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security. 
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Short Trend Summary
Policymakers are grappling with the challenges posed by datacenter growth, including energy supply, grid infrastructure, and decarbonization goals.
Policy and Regulation- Navigating Global Uncertainty
- Values-Driven Consumption
- Datacenters
- Energy
- Utilities
- Cybersecurity
- Global Challenges
- Government & Politics
Policymakers are grappling with the challenges posed by datacenter growth, including energy supply, grid infrastructure, and decarbonization goals.
S&P Global: Big picture 2025...Policy and Regulation
Policymakers are grappling with the challenges posed by datacenter growth, including energy supply, grid infrastructure, and decarbonization goals. 
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Short Trend Summary
New cryptographic methods designed to withstand attacks from quantum computers, safeguarding data in the quantum era.
Post-Quantum Cryptography- AI-Driven Transformation
- Navigating Global Uncertainty
- Cybersecurity
- Data Privacy
- National Security
- Cybersecurity
- Emerging Technology
New cryptographic methods designed to withstand attacks from quantum computers, safeguarding data in the quantum era.
Gartner: 2025 top tech trendsPost-Quantum Cryptography
New cryptographic methods designed to withstand attacks from quantum computers, safeguarding data in the quantum era. 
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Short Trend Summary
The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography.
Post-Quantum Cryptography- AI-Driven Transformation
- Navigating Global Uncertainty
- Cybersecurity
- Data Security
- Encryption
- Business & Commerce
- Cybersecurity
- Emerging Technology
The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography.
Infotech: Tech trends 2025Post-Quantum Cryptography
The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography. 
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Short Trend Summary
With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust.
Privacy-First Marketing- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Privacy
- Data Analytics
- Digital Advertising
- Brands & Advertising
- Cybersecurity
- Data & Privacy
With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust.
Aeroplane 2025: Branding trends reportPrivacy-First Marketing
With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust. 
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Short Trend Summary
The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms.
Privacy-Focused Data- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Data Analytics
- Data Collection
- Cybersecurity
- Data & Privacy
The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms.
Kantar: 2025 media trends and...Privacy-Focused Data
The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms. 
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Short Trend Summary
On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware.
Private Cloud Resurgence- AI-Driven Transformation
- Navigating Global Uncertainty
- Cloud Computing
- Data Security
- IT Infrastructure
- Business & Commerce
- Cybersecurity
- Emerging Technology
On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware.
Forrester: Predictions 2025 tech securityPrivate Cloud Resurgence
On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware. 
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Short Trend Summary
Regulatory bodies are actively developing frameworks for cryptocurrencies, aiming to balance innovation with consumer protection and market stability.
Proactive Crypto Regulation- Navigating Global Uncertainty
- Compliance
- Investment
- Legal
- Business & Commerce
- Cybersecurity
- Finance & Money
Regulatory bodies are actively developing frameworks for cryptocurrencies, aiming to balance innovation with consumer protection and market stability.
Triple A: The state of...Proactive Crypto Regulation
Regulatory bodies are actively developing frameworks for cryptocurrencies, aiming to balance innovation with consumer protection and market stability. 
