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Trends Categories Culture

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Culture 169
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Societal Transformation
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer goods
    • Healthcare
    • social justice
    • Workplace Dynamics
    • Culture
    • Finance & Money
    • Health & Wellness

    Demographic shifts, including an aging population, and a growing emphasis on social empowerment and well-being are reshaping societies and creating new investment themes.

    HSBC: GPB investment outlook new...
    Societal Transformation
    Demographic shifts, including an aging population, and a growing emphasis on social empowerment and well-being are reshaping societies and creating new investment themes.
    Impact Areas Consumer goods, Healthcare, social justice, Workplace Dynamics
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Finance & Money, Health & Wellness
  • Soulful Spaces: Art in Placemaking
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Development
    • Real estate
    • Tourism
    • Urban planning
    • Culture
    • Global Challenges

    Art is being used to transform public spaces, foster community engagement, and enhance local culture.

    The Drawing Arm: Trend report...
    Soulful Spaces: Art in Placemaking
    Art is being used to transform public spaces, foster community engagement, and enhance local culture.
    Impact Areas Community Development, Real estate, Tourism, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Global Challenges
  • Splintering Societies
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Corporate Social Responsibility
    • Political landscape
    • Social Cohesion
    • Business & Commerce
    • Culture
    • Government & Politics

    Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.

    Ipsos: Global trends 10th anniversary...
    Splintering Societies
    Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.
    Impact Areas Corporate Social Responsibility, Political landscape, Social Cohesion
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Government & Politics
  • Sports Betting Dominates
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Platform Development
    • Player Engagement
    • Revenue Generation
    • Business & Commerce
    • Culture
    • Entertainment

    Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.

    Softswiss: iGaming Trends 2025
    Sports Betting Dominates
    Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.
    Impact Areas Platform Development, Player Engagement, Revenue Generation
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Culture, Entertainment
  • Strained Social Capital
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • governance
    • Public trust
    • Social Cohesion
    • Culture
    • Government & Politics

    Declining trust in government and limited progress in public sector integrity pose risks to social cohesion and effective governance.

    OECD: How's Life 2024
    Strained Social Capital
    Declining trust in government and limited progress in public sector integrity pose risks to social cohesion and effective governance.
    Impact Areas governance, Public trust, Social Cohesion
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Culture, Government & Politics
  • Subcultures as Aesthetics
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • culture
    • Marketing
    • Social Media
    • Culture
    • Digital Platforms

    Subcultures are evolving and adapting to digital mediums, often manifesting as aesthetics on platforms like TikTok, challenging traditional notions of subcultural identity.

    House Captain: StratTape Vol. 2
    Subcultures as Aesthetics
    Subcultures are evolving and adapting to digital mediums, often manifesting as aesthetics on platforms like TikTok, challenging traditional notions of subcultural identity.
    Impact Areas culture, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Culture, Digital Platforms
  • Sustained Anime Popularity
    • The Blurring of Physical and Digital Realities
    • Animation Industry
    • Gaming Industry
    • Pornography Consumption
    • Consumer Attitudes
    • Culture
    • Entertainment

    The continued popularity of anime-related searches, with "hentai" remaining the #1 global search term and "anime" rising to #7, demonstrates the enduring appeal of animated and 3D pornographic content.

    PornHub: 2024 year in review
    Sustained Anime Popularity
    The continued popularity of anime-related searches, with "hentai" remaining the #1 global search term and "anime" rising to #7, demonstrates the enduring appeal of animated…
    Impact Areas Animation Industry, Gaming Industry, Pornography Consumption
    Themes The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Culture, Entertainment
  • Teal: Color of the Year
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Design
    • Fashion
    • gardening
    • Marketing
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    Teal is the trending color, bridging fantasy and reality, evoking nostalgia for early tech aesthetics.

    Garden Media Group: 2025 garden...
    Teal: Color of the Year
    Teal is the trending color, bridging fantasy and reality, evoking nostalgia for early tech aesthetics.
    Impact Areas Design, Fashion, gardening, Marketing
    Themes The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Tech Medicine & Traditional Healing
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Medical tourism
    • Traditional healing practices
    • Wellness industry
    • Culture
    • Health & Wellness
    • Travel & Tourism

    Medical tourism evolves with personalized care, integrating advanced diagnostics with traditional healing practices and psychedelic retreats.

    Lemongrass: Travel trend report 2025
    Tech Medicine & Traditional Healing
    Medical tourism evolves with personalized care, integrating advanced diagnostics with traditional healing practices and psychedelic retreats.
    Impact Areas Medical tourism, Traditional healing practices, Wellness industry
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Health & Wellness, Travel & Tourism
  • Testosterone Fury
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Gender Relations
    • Political Polarization
    • Social Activism
    • Workplace Dynamics
    • Consumer Attitudes
    • Culture

    A growing tension between men and women is emerging, fueled by shifting social dynamics and perceived threats to traditional masculinity.

    Juan Isaza: Tendencias 2025
    Testosterone Fury
    A growing tension between men and women is emerging, fueled by shifting social dynamics and perceived threats to traditional masculinity.
    Impact Areas Gender Relations, Political Polarization, Social Activism, Workplace Dynamics
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Culture
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