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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • TikTok Nonprofit Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Social Media Marketing
    • Youth outreach
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.

    HubSpot: Nonprofit marketing and fundraising...
    TikTok Nonprofit Growth
    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.
    Impact Areas Audience Engagement, Social Media Marketing, Youth outreach
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok Shop Explosive Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • E-commerce
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok Shop has emerged as a major e-commerce force, leveraging its entertainment platform to drive significant sales growth.

    Coefficient Capital: Consumer trends 2025
    TikTok Shop Explosive Growth
    TikTok Shop has emerged as a major e-commerce force, leveraging its entertainment platform to drive significant sales growth.
    Impact Areas Advertising, E-commerce, Retail, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok Volatility Persists
    • Navigating Global Uncertainty
    • Advertising
    • E-commerce
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.

    Kolsquare: Trends report 2025
    TikTok Volatility Persists
    Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.
    Impact Areas Advertising, E-commerce, Social Media Marketing
    Themes Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Top Platforms Deliver ROI
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Platform Strategy
    • Return on Investment
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.

    HubSpot: 2024 social trends report
    Top Platforms Deliver ROI
    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.
    Impact Areas Platform Strategy, Return on Investment, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Total Video Convergence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Entertainment
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.

    Kantar: Marketing trends 2025
    Total Video Convergence
    The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
    Impact Areas Advertising, Entertainment, Media
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Trade Flows Reconfiguration
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Geopolitics
    • Manufacturing
    • Sourcing
    • Supply chain
    • Business & Commerce
    • Consumer Attitudes

    Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.

    McKinsey: The state of fashion...
    Trade Flows Reconfiguration
    Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.
    Impact Areas Geopolitics, Manufacturing, Sourcing, Supply chain
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Trailblazer Destination Hotels
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destination marketing
    • Hospitality
    • Hotel design
    • Business & Commerce
    • Travel & Tourism

    Unique and charismatic hotels are becoming destinations in themselves, attracting travelers seeking distinctive experiences.

    Amadeus: Globetrender travel trends 2025
    Trailblazer Destination Hotels
    Unique and charismatic hotels are becoming destinations in themselves, attracting travelers seeking distinctive experiences.
    Impact Areas Destination marketing, Hospitality, Hotel design
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Travel & Tourism
  • Transatlantic Divergence
    • Navigating Global Uncertainty
    • Corporate Earnings
    • European Economy
    • Investment
    • US economy
    • Business & Commerce
    • Finance & Money

    A significant economic divergence is emerging between the US and Europe, impacting corporate earnings and growth prospects.

    Allianz: Global economic outlook 2024-2025
    Transatlantic Divergence
    A significant economic divergence is emerging between the US and Europe, impacting corporate earnings and growth prospects.
    Impact Areas Corporate Earnings, European Economy, Investment, US economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Transcending Physical Experiences
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Digital Marketing
    • Event Marketing
    • Experiential Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brand experiences are no longer confined to physical spaces, becoming fluid and interconnected across digital and physical realms.

    Jack Morton: 5 cultural truths...
    Transcending Physical Experiences
    Brand experiences are no longer confined to physical spaces, becoming fluid and interconnected across digital and physical realms.
    Impact Areas Digital Marketing, Event Marketing, Experiential Marketing
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Trump Presidency Impact
    • Navigating Global Uncertainty
    • Emerging Markets
    • Geopolitics
    • Global Trade
    • US economy
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    The return of President Trump introduces uncertainty, particularly regarding trade policies, with potential implications for global markets and specific sectors.

    UBS: Year ahead 2025
    Trump Presidency Impact
    The return of President Trump introduces uncertainty, particularly regarding trade policies, with potential implications for global markets and specific sectors.
    Impact Areas Emerging Markets, Geopolitics, Global Trade, US economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
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