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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI-Powered Content Generation
    • AI-Driven Transformation
    • Entertainment
    • Journalism
    • Marketing
    • Media Production
    • Business & Commerce
    • Emerging Technology
    • Media & Information

    AI is rapidly transforming content creation, from automating tasks to becoming a collaborative partner.

    Ezra Eeman: Wayfinder trends 2025
    AI-Powered Content Generation
    AI is rapidly transforming content creation, from automating tasks to becoming a collaborative partner.
    Impact Areas Entertainment, Journalism, Marketing, Media Production
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Media & Information
  • Creator Economy Scaling
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content creation
    • Influencer marketing
    • Monetization Strategies
    • Social Media Platforms
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    The creator economy is expanding rapidly, empowered by AI tools and new monetization models.

    Ezra Eeman: Wayfinder trends 2025
    Creator Economy Scaling
    The creator economy is expanding rapidly, empowered by AI tools and new monetization models.
    Impact Areas Content creation, Influencer marketing, Monetization Strategies, Social Media Platforms
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Community-Centric Philanthropy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Grantmaking
    • Nonprofit Sector
    • Business & Commerce
    • Culture

    Family foundations are shifting from donor-centric to community-centric grantmaking, prioritizing community needs and grantee perspectives.

    McKinsey: Family philanthropy trends 2025:...
    Community-Centric Philanthropy
    Family foundations are shifting from donor-centric to community-centric grantmaking, prioritizing community needs and grantee perspectives.
    Impact Areas Community Development, Grantmaking, Nonprofit Sector
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Declining Operational Grants
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Financial Health of Nonprofits
    • Grantmaking Effectiveness
    • Nonprofit Sustainability
    • Business & Commerce
    • Finance & Money

    Despite the shift towards community-centricity, there's a concerning decrease in general operating support, multiyear, and capacity-building grants.

    Family Philanthropy: Trends 2025 results...
    Declining Operational Grants
    Despite the shift towards community-centricity, there's a concerning decrease in general operating support, multiyear, and capacity-building grants.
    Impact Areas Financial Health of Nonprofits, Grantmaking Effectiveness, Nonprofit Sustainability
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Finance & Money
  • Goods Getaways Growing
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Experiential tourism
    • Local businesses
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.

    Expedia: Unpack 25, the trends...
    Goods Getaways Growing
    Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
    Impact Areas Experiential tourism, Local businesses, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Filtered Focus
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Customer service
    • E-commerce
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.

    Euromonitor: Top global consumer trends...
    Filtered Focus
    Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.
    Impact Areas Customer service, E-commerce, Marketing, Retail
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Set-Jetting Adventures
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destination marketing
    • Film and TV industries
    • Local economies
    • Business & Commerce
    • Entertainment
    • Travel & Tourism

    Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.

    Euronews: 2025 travel trend report
    Set-Jetting Adventures
    Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.
    Impact Areas Destination marketing, Film and TV industries, Local economies
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Travel & Tourism
  • Green Real Estate Transition
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Commercial
    • Industrials and Logistics
    • Residential
    • Business & Commerce
    • Global Challenges
    • Sustainability

    The real estate sector is undergoing a significant shift towards sustainability, driven by climate change concerns and regulatory pressures.

    European Bank: Real estate sector...
    Green Real Estate Transition
    The real estate sector is undergoing a significant shift towards sustainability, driven by climate change concerns and regulatory pressures.
    Impact Areas Commercial, Industrials and Logistics, Residential
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Human Capital Development
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Construction
    • Hospitality
    • Tourism
    • Business & Commerce
    • The Workplace
    • Travel & Tourism

    The real estate and tourism sectors face a growing need for skilled labor, particularly in digital and green technologies, requiring significant investment in training and development.

    European Bank: Real estate sector...
    Human Capital Development
    The real estate and tourism sectors face a growing need for skilled labor, particularly in digital and green technologies, requiring significant investment in training and…
    Impact Areas Construction, Hospitality, Tourism
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, The Workplace, Travel & Tourism
  • Housing Affordability Crisis
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Residential
    • Urban Development
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Many EBRD countries of operation face a growing housing shortage, exacerbated by factors like urbanization, rising costs, and refugee influxes, demanding innovative solutions for affordable and accessible housing.

    European Bank: Real estate sector...
    Housing Affordability Crisis
    Many EBRD countries of operation face a growing housing shortage, exacerbated by factors like urbanization, rising costs, and refugee influxes, demanding innovative solutions for affordable…
    Impact Areas Residential, Urban Development
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Government & Politics
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