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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • European Recovery and Transformation
    • Navigating Global Uncertainty
    • European Bonds
    • European Equities
    • Eurozone Economy
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    Europe is expected to experience a modest recovery, driven by disinflation, easing monetary policy, and strategic investments.

    Amundi: Investment outlook 2025
    European Recovery and Transformation
    Europe is expected to experience a modest recovery, driven by disinflation, easing monetary policy, and strategic investments.
    Impact Areas European Bonds, European Equities, Eurozone Economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • European Tech Ecosystem Growth
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • European Economy
    • Startups
    • Technology
    • Venture capital
    • Business & Commerce
    • Emerging Technology

    Europe's tech ecosystem has experienced significant growth over the past decade, driven by increased investment, talent, and ambition.

    Atomico: State of European tech...
    European Tech Ecosystem Growth
    Europe's tech ecosystem has experienced significant growth over the past decade, driven by increased investment, talent, and ambition.
    Impact Areas European Economy, Startups, Technology, Venture capital
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • EV Adoption Journey
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Automotive
    • Consumer Behavior
    • Sustainability
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Despite the hype, EV adoption faces challenges related to cost, convenience, and charging infrastructure. OEMs need to address these concerns and provide clear value propositions to drive wider adoption.

    Publicis Sapient: Guide to next...
    EV Adoption Journey
    Despite the hype, EV adoption faces challenges related to cost, convenience, and charging infrastructure. OEMs need to address these concerns and provide clear value propositions…
    Impact Areas Automotive, Consumer Behavior, Sustainability
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Event Tourism Boom
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Destinations
    • Events industry
    • Hospitality sector
    • Business & Commerce
    • Entertainment
    • Travel & Tourism

    Travel driven by major events, including concerts and sporting events, is experiencing significant growth.

    Lemongrass: Travel trend report 2025
    Event Tourism Boom
    Travel driven by major events, including concerts and sporting events, is experiencing significant growth.
    Impact Areas Destinations, Events industry, Hospitality sector
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Travel & Tourism
  • Evolving AI Governance in Law
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Client Confidentiality
    • Data Security
    • Intellectual Property
    • Risk management
    • Business & Commerce
    • Cybersecurity
    • Data & Privacy

    AI governance in law firms is still developing, with larger firms having more established policies and dedicated teams.

    International Bar Association: AI and...
    Evolving AI Governance in Law
    AI governance in law firms is still developing, with larger firms having more established policies and dedicated teams.
    Impact Areas Client Confidentiality, Data Security, Intellectual Property, Risk management
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Data & Privacy
  • Evolving B2B Events
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Engagement
    • Event Marketing
    • Lead Generation
    • Business & Commerce
    • Digital Platforms

    B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.

    B2B Group: B2b media in...
    Evolving B2B Events
    B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.
    Impact Areas Customer Engagement, Event Marketing, Lead Generation
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms
  • Evolving Climate Change Strategies
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Banking
    • Climate Change
    • Finance
    • Investment
    • Sustainability
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    Banks are increasingly prioritizing climate-related risks, adopting diverse strategies including exclusion policies, green financing, and customer engagement.

    S&P Global: Banks outlook 2025
    Evolving Climate Change Strategies
    Banks are increasingly prioritizing climate-related risks, adopting diverse strategies including exclusion policies, green financing, and customer engagement.
    Impact Areas Banking, Climate Change, Finance, Investment, Sustainability
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money, Global Challenges
  • Evolving Customer Values
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Customer Experience
    • Luxury branding
    • Marketing
    • Retail Strategy
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Modern luxury consumers prioritize sustainability, personalization, and seamless omnichannel experiences, challenging traditional notions of luxury.

    Accenture: How luxury brands are...
    Evolving Customer Values
    Modern luxury consumers prioritize sustainability, personalization, and seamless omnichannel experiences, challenging traditional notions of luxury.
    Impact Areas Customer Experience, Luxury branding, Marketing, Retail Strategy
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • Evolving DDoS Attacks
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Network infrastructure
    • Online services
    • Web applications
    • Business & Commerce
    • Cybersecurity

    Distributed denial of service (DDoS) attacks are evolving, with a shift towards more stealthy application-layer attacks and the emergence of new threats like loop attacks.

    Microsoft: Digital Defense Report 2024
    Evolving DDoS Attacks
    Distributed denial of service (DDoS) attacks are evolving, with a shift towards more stealthy application-layer attacks and the emergence of new threats like loop attacks.
    Impact Areas Network infrastructure, Online services, Web applications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity
  • Evolving Discount Landscape
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Branding
    • CPG
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    The concept of "discount" is expanding beyond just price, encompassing value, health, sustainability, and convenience.

    Nielsen: Guide to 2025 mid-year...
    Evolving Discount Landscape
    The concept of "discount" is expanding beyond just price, encompassing value, health, sustainability, and convenience.
    Impact Areas Branding, CPG, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
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