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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Short-Form Video Thrives
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Marketing
    • Social Media Engagement
    • Video Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Short-form video continues to deliver strong ROI and engagement, remaining a popular and effective content format.

    HubSpot: 2024 social trends report
    Short-Form Video Thrives
    Short-form video continues to deliver strong ROI and engagement, remaining a popular and effective content format.
    Impact Areas Content Marketing, Social Media Engagement, Video Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Authenticity Resonates
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Consumer Trust
    • Content Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.

    HubSpot: 2024 social trends report
    Authenticity Resonates
    Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.
    Impact Areas Brand Building, Consumer Trust, Content Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Humor Outperforms Polish
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Personality
    • Content Marketing
    • Social Media Engagement
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement.

    HubSpot: 2024 social trends report
    Humor Outperforms Polish
    Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement.
    Impact Areas Brand Personality, Content Marketing, Social Media Engagement
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Brand Identity Matters
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Influencer marketing
    • Social Media Strategy
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.

    HubSpot: 2024 social trends report
    Brand Identity Matters
    A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.
    Impact Areas Brand Building, Influencer marketing, Social Media Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Gen Z Gender Divide
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Marketing
    • Politics
    • Social Activism
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.

    Ipsos: Almanac 2025
    Gen Z Gender Divide
    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
    Impact Areas Branding, Marketing, Politics, Social Activism
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Contextual Branding
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.

    Ipsos: Almanac 2025
    Contextual Branding
    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
    Impact Areas Advertising, Branding, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • AI-Powered Social Content
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content creation
    • Marketing Automation
    • Social Media Management
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Social media marketers are increasingly using AI tools to create more effective, tailored content, boosting efficiency and performance.

    HubSpot: 2024 social trends report
    AI-Powered Social Content
    Social media marketers are increasingly using AI tools to create more effective, tailored content, boosting efficiency and performance.
    Impact Areas Content creation, Marketing Automation, Social Media Management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Digital Platforms, Emerging Technology
  • Social Commerce Booms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.

    HubSpot: 2024 social trends report
    Social Commerce Booms
    Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.
    Impact Areas Consumer Behavior, E-commerce, Retail
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Influencer Marketing Impact
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fundraising
    • Marketing
    • Public awareness
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.

    HubSpot: Nonprofit marketing and fundraising...
    Influencer Marketing Impact
    Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
    Impact Areas Fundraising, Marketing, Public awareness
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • TikTok Nonprofit Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Social Media Marketing
    • Youth outreach
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.

    HubSpot: Nonprofit marketing and fundraising...
    TikTok Nonprofit Growth
    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.
    Impact Areas Audience Engagement, Social Media Marketing, Youth outreach
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
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