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Trends Categories Brands & Advertising

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Brands & Advertising 360
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • TikTok as Relevance Engine
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Digital Advertising
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.

    WARC: TikTok unlocking business impact...
    TikTok as Relevance Engine
    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.
    Impact Areas Brand Discovery, Digital Advertising, Social Media Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok Shop Explosive Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • E-commerce
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok Shop has emerged as a major e-commerce force, leveraging its entertainment platform to drive significant sales growth.

    Coefficient Capital: Consumer trends 2025
    TikTok Shop Explosive Growth
    TikTok Shop has emerged as a major e-commerce force, leveraging its entertainment platform to drive significant sales growth.
    Impact Areas Advertising, E-commerce, Retail, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Gen Z Beauty Loyalty
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty Industry
    • Brand Building
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.

    Coefficient Capital: Consumer trends 2025
    Gen Z Beauty Loyalty
    Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.
    Impact Areas Beauty Industry, Brand Building, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Grassroots Fashion Influence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Fashion
    • Retail
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.

    The RealReal: Resale Report 2024
    Grassroots Fashion Influence
    Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.
    Impact Areas Fashion, Retail, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Democratization of Vintage Fashion
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Resale Market
    • Social Media
    • Vintage Fashion
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Vintage designer pieces are becoming more accessible due to social media and online marketplaces, breaking down exclusivity.

    The RealReal: Resale Report 2024
    Democratization of Vintage Fashion
    Vintage designer pieces are becoming more accessible due to social media and online marketplaces, breaking down exclusivity.
    Impact Areas Resale Market, Social Media, Vintage Fashion
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Attainable Luxury Bags
    • Values-Driven Consumption
    • Consumer Spending
    • Luxury Handbags
    • Resale Market
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    While overall bag spending is up, consumers are showing a preference for more accessible luxury bags over ultra-high-end items.

    The RealReal: Resale Report 2024
    Attainable Luxury Bags
    While overall bag spending is up, consumers are showing a preference for more accessible luxury bags over ultra-high-end items.
    Impact Areas Consumer Spending, Luxury Handbags, Resale Market
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Brand-Culture Intertwining
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Brand strategy
    • Marketing
    • Social Media
    • Brands & Advertising
    • Culture

    Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.

    Tracksuit: Track record 2024
    Brand-Culture Intertwining
    Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
    Impact Areas Advertising, Brand strategy, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture
  • Social Media Driven Moments
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand awareness
    • Consumer Behavior
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.

    Tracksuit: Track record 2024
    Social Media Driven Moments
    Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.
    Impact Areas Brand awareness, Consumer Behavior, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Gear Tracking and Preferences
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Fitness technology
    • Sportswear industry
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.

    Strava: Year in Sport the...
    Gear Tracking and Preferences
    Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
    Impact Areas Consumer Behavior, Fitness technology, Sportswear industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Flavor & Format Innovation
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food and beverage
    • Nutrition
    • Product Development
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    The nutrition market is experiencing a surge in demand for novel flavors and formats to maintain consumer engagement.

    Synergy: Nutrition 2025-2026 trend report
    Flavor & Format Innovation
    The nutrition market is experiencing a surge in demand for novel flavors and formats to maintain consumer engagement.
    Impact Areas Food and beverage, Nutrition, Product Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
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