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Trends Categories Brands & Advertising

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Brands & Advertising 360
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Data-Driven Advertising
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Connected TV
    • Retail Media
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes.

    Activate Consulting: Technology and media...
    Data-Driven Advertising
    Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes.
    Impact Areas Advertising, Connected TV, Retail Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Data-Driven Influencer Marketing
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Analytics
    • Campaign Measurement
    • Marketing
    • ROI Optimization
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Brands are increasingly relying on data and analytics to measure campaign effectiveness and optimize strategies.

    Digital Voices: The State of...
    Data-Driven Influencer Marketing
    Brands are increasingly relying on data and analytics to measure campaign effectiveness and optimize strategies.
    Impact Areas Analytics, Campaign Measurement, Marketing, ROI Optimization
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Data-Driven Personalization
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Marketing ROI
    • Player Engagement
    • Retention Rates
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    iGaming marketing is increasingly reliant on data to personalize player experiences at every stage of the customer journey.

    Softswiss: iGaming Trends 2025
    Data-Driven Personalization
    iGaming marketing is increasingly reliant on data to personalize player experiences at every stage of the customer journey.
    Impact Areas Marketing ROI, Player Engagement, Retention Rates
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • De-Influencing Rise
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • E-commerce
    • Influencer marketing
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.

    McKinsey: Intersect 2025: The future...
    De-Influencing Rise
    Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.
    Impact Areas Advertising, E-commerce, Influencer marketing, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Decline of Traditional Media
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Digital Marketing
    • Media
    • Television
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.

    Smallworld: How brands win in...
    Decline of Traditional Media
    Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.
    Impact Areas Advertising, Digital Marketing, Media, Television
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Declining Brand Loyalty
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Brand strategy
    • Consumer Behavior
    • Loyalty Programs
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.

    Forrester: Predictions 2025 B2C CX
    Declining Brand Loyalty
    Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
    Impact Areas Brand strategy, Consumer Behavior, Loyalty Programs
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Declining Customer Loyalty
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Banking
    • Food Service
    • Hospitality
    • Internet Service Providers
    • Retail
    • Utilities
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.

    Qualtrics: 2025 Consumer Trends Report
    Declining Customer Loyalty
    Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after…
    Impact Areas Banking, Food Service, Hospitality, Internet Service Providers, Retail, Utilities
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Declining Influencer Trust
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes

    Consumer trust in influencers is waning, impacting influencer marketing effectiveness.

    Statista: Consumer trends 2025
    Declining Influencer Trust
    Consumer trust in influencers is waning, impacting influencer marketing effectiveness.
    Impact Areas Advertising, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Declining Trust in News
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Journalism
    • Politics
    • Public Relations
    • Brands & Advertising
    • Media & Information

    Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.

    Ipsos: What the future news
    Declining Trust in News
    Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
    Impact Areas Advertising, Journalism, Politics, Public Relations
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Media & Information
  • Deepening Creator Partnerships
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Partnerships
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.

    Audacy: Share of audio trends
    Deepening Creator Partnerships
    Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.
    Impact Areas Brand Partnerships, Content creation, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
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