Follow us
Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in the U.S. in 2023. This is due to consumer preference for cheaper options and improved…
Private Label Prominence- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in the U.S. in 2023. This is due to consumer preference for cheaper options and improved product launches by retailers, which have led to a potential…
- N/A
VERICAST - Predictions & Trends...Private Label Prominence
Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in…
-
Short Trend Summary
Creative payment options. Digital wallets, contactless cards, and buy-now-pay-later options will continue to increase, driven by the convenience and financial pressures faced by consumers. Retailers need to make online shopping and checkout easier to accommodate the growing demand for digital…
Creative Payment- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Creative payment options. Digital wallets, contactless cards, and buy-now-pay-later options will continue to increase, driven by the convenience and financial pressures faced by consumers. Retailers need to make online shopping and checkout easier to accommodate the growing demand for digital payment options and align themselves with customers' financial well-being.
- N/A
VERICAST - Predictions & Trends...Creative Payment
Creative payment options. Digital wallets, contactless cards, and buy-now-pay-later options will continue to increase, driven by the convenience and financial pressures faced by consumers. Retailers… 
-
Short Trend Summary
The return to the office will impact spending habits as people adjust to changes in their workday and physical workplace. Financial institutions need to adapt to the shift towards hybrid or remote work to retain employees.
Shifting Work Habbits- Finance & Money
- Lifestyle
- The Workplace
The return to the office will impact spending habits as people adjust to changes in their workday and physical workplace. Financial institutions need to adapt to the shift towards hybrid or remote work to retain employees.
- N/A
VERICAST - Predictions & Trends...Shifting Work Habbits
The return to the office will impact spending habits as people adjust to changes in their workday and physical workplace. Financial institutions need to adapt… 
-
Short Trend Summary
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact, improving a consumer's life and contributing to their well-being. Grocers will offer budget-friendly meal tips,…
Educator Brands & Brands & Advertising- Brands & Advertising
- Consumer Attitudes
- Health & Wellness
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact, improving a consumer's life and contributing to their well-being. Grocers will offer budget-friendly meal tips, healthcare providers will focus on customer service, and restaurants will…
- N/A
VERICAST - Predictions & Trends...Educator Brands & Brands & Advertising
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact,… -
Short Trend Summary
Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy, where consumers take control of their own needs and seek out the best solutions rather…
Self-Advocacy- Consumer Attitudes
- Health & Wellness
- Lifestyle
Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy, where consumers take control of their own needs and seek out the best solutions rather than accepting ready-made ones, making it important for businesses to…
- N/A
VERICAST - Predictions & Trends...Self-Advocacy
Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy,… 
-
Short Trend Summary
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel…
Actual Omnichannel- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel strategy are missing out on other opportunities.
- N/A
VERICAST - Predictions & Trends...Actual Omnichannel
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices,… -
Short Trend Summary
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on…
Consumer Personalization- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on customers' purchase habits and interests. The emphasis on personalization is…
- N/A
VERICAST - Predictions & Trends...Consumer Personalization
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to… -
Short Trend Summary
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite growing awareness, many still feel overwhelmed and lack guidance to achieve health goals, leading to…
Well-care- Consumer Attitudes
- Health & Wellness
- Lifestyle
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite growing awareness, many still feel overwhelmed and lack guidance to achieve health goals, leading to a more demand for products, services, and communities that can…
- N/A
FORERUNNER - The Dinner Party...Well-care
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite… -
Short Trend Summary
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with…
Money Matters- Consumer Attitudes
- Lifestyle
- Sustainability
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with urgency and convenience, likely driven by a resurgence in DIY…
- N/A
FORERUNNER - The Dinner Party...Money Matters
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding… -
Short Trend Summary
Members-only dining establishments have adapted to modern consumer values, prioritizing accessibility and innovation over exclusivity. Now options include affordable memberships or dining access through NFT purchases.
Membership Dining- Food & Drink
- Lifestyle
- Sustainability
Members-only dining establishments have adapted to modern consumer values, prioritizing accessibility and innovation over exclusivity. Now options include affordable memberships or dining access through NFT purchases.
- N/A
TREND HUNTER - Trend Report...Membership Dining
Members-only dining establishments have adapted to modern consumer values, prioritizing accessibility and innovation over exclusivity. Now options include affordable memberships or dining access through NFT… 
