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Short Trend Summary
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black…
Conscious Consumerism- Business & e-Commerce
- Consumer Attitudes
- Sustainability
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black Friday sales, aligning with the rise of conscious consumerism and…
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MTM - 12 Trends of...Conscious Consumerism
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism…
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Short Trend Summary
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by offering BNPL options and promoting indulgence and pleasure-seeking. This "Now or Never" attitude aims to…
Now or Never- Consumer Attitudes
- Lifestyle
- Sustainability
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by offering BNPL options and promoting indulgence and pleasure-seeking. This "Now or Never" attitude aims to reclaim happiness in the face of modern stress. Meanwhile, weariness…
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FORESIGHT FACTORY - Global TrendingNow or Never
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by… 
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Short Trend Summary
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends…
Everyday Celebration- Consumer Attitudes
- Entertainment
- Lifestyle
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends on social media. This desire for everyday celebration is driven…
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FORESIGHT FACTORY - Global TrendingEveryday Celebration
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment,… -
Short Trend Summary
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming…
Light Relief- Brands & Advertising
- Lifestyle
- Sustainability
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming a pessimistic outlook into optimism with positive messaging and a…
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FORESIGHT FACTORY - Global TrendingLight Relief
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to… 
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Short Trend Summary
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare…
Climate & Expressive Beauty- Fashion & Beauty
- Lifestyle
- Sustainability
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare products, as well as experimenting with expressive makeup looks.
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INSTAGRAM - Trends Report 2023Climate & Expressive Beauty
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate… 
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Short Trend Summary
Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another culture after discovering it online. Through creators and viral food content, Gen Z uses Instagram…
Culture Through Cuisine- Consumer Attitudes
- Culture
- Lifestyle
Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another culture after discovering it online. Through creators and viral food content, Gen Z uses Instagram as a gateway to other culinary cultures.
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INSTAGRAM - Trends Report 2023Culture Through Cuisine
Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another… -
Short Trend Summary
Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This trend is seen to be transitioning from a niche market to a mainstream lifestyle, with…
Sustainability Mainstream- Consumer Attitudes
- Lifestyle
- Sustainability
Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This trend is seen to be transitioning from a niche market to a mainstream lifestyle, with all consumers expected to align their values with their spending…
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FORERUNNER - The Dinner Party...Sustainability Mainstream
Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This… -
Short Trend Summary
People are seeking a return to fundamentals for a more optimistic future, with 53% of respondents feeling more optimistic about their own future compared to 41% for their children and 27% for the world. Over half of consumers are taking…
Future Fundamentals- Consumer Attitudes
- Global Challenges
- Sustainability
People are seeking a return to fundamentals for a more optimistic future, with 53% of respondents feeling more optimistic about their own future compared to 41% for their children and 27% for the world. Over half of consumers are taking it day by day, trying to get back to how…
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FORERUNNER - The Dinner Party...Future Fundamentals
People are seeking a return to fundamentals for a more optimistic future, with 53% of respondents feeling more optimistic about their own future compared to… -
Short Trend Summary
A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that sell products with a sleek presentation are challenged to adapt as consumers prioritize authenticity over…
Unapologetically Me- Brands & Advertising
- Digital Platforms
- Fashion & Beauty
A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that sell products with a sleek presentation are challenged to adapt as consumers prioritize authenticity over appearance.
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FORESIGHT FACTORY - Global TrendingUnapologetically Me
A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that… -
Short Trend Summary
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they…
Tackling Taboo- Consumer Attitudes
- Fashion & Beauty
- Lifestyle
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they are now also speaking more freely about it – there…
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FORESIGHT FACTORY - Global TrendingTackling Taboo
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects…
