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Short Trend Summary
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel…
Actual Omnichannel- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel strategy are missing out on other opportunities.
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VERICAST - Predictions & Trends...Actual Omnichannel
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices,…
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Short Trend Summary
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on…
Consumer Personalization- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on customers' purchase habits and interests. The emphasis on personalization is…
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VERICAST - Predictions & Trends...Consumer Personalization
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to… -
Short Trend Summary
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite growing awareness, many still feel overwhelmed and lack guidance to achieve health goals, leading to…
Well-care- Consumer Attitudes
- Health & Wellness
- Lifestyle
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite growing awareness, many still feel overwhelmed and lack guidance to achieve health goals, leading to a more demand for products, services, and communities that can…
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FORERUNNER - The Dinner Party...Well-care
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite… 
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Short Trend Summary
Businesses are offering mental health programs and initiatives for employees, as mental wellbeing becomes a focus for consumers. More consumers are turning to products, programs, and treatments that prioritize their mental wellness.
Corporate Health & Welness- Consumer Attitudes
- Health & Wellness
- The Workplace
Businesses are offering mental health programs and initiatives for employees, as mental wellbeing becomes a focus for consumers. More consumers are turning to products, programs, and treatments that prioritize their mental wellness.
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TREND HUNTER - Trend Report...Corporate Health & Welness
Businesses are offering mental health programs and initiatives for employees, as mental wellbeing becomes a focus for consumers. More consumers are turning to products, programs,… -
Short Trend Summary
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
Active SPF- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
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TREND HUNTER - Trend Report...Active SPF
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check… -
Short Trend Summary
Child-targeted apps for building healthy habits are becoming more popular as parents use technology to enhance the skills and health of their children. These apps allow for hands-on parenting while reducing some of the strain involved.
Habbit-Building Kids’ Apps- Family & Parenting
- Health & Wellness
- Lifestyle
Child-targeted apps for building healthy habits are becoming more popular as parents use technology to enhance the skills and health of their children. These apps allow for hands-on parenting while reducing some of the strain involved.
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TREND HUNTER - Trend Report...Habbit-Building Kids’ Apps
Child-targeted apps for building healthy habits are becoming more popular as parents use technology to enhance the skills and health of their children. These apps… 
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Short Trend Summary
The popularity of the wellness industry has inspired alcohol brands to offer wellness-themed products such as electrolyte-infused beers and mindfulness wine. Consumers have been turning to self-soothing practices.
Alcohol Wellness- Food & Drink
- Health & Wellness
- Lifestyle
The popularity of the wellness industry has inspired alcohol brands to offer wellness-themed products such as electrolyte-infused beers and mindfulness wine. Consumers have been turning to self-soothing practices.
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TREND HUNTER - Trend Report...Alcohol Wellness
The popularity of the wellness industry has inspired alcohol brands to offer wellness-themed products such as electrolyte-infused beers and mindfulness wine. Consumers have been turning… 
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Short Trend Summary
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.
QR Collabs- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.
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TREND HUNTER - Trend Report...QR Collabs
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on… -
Short Trend Summary
Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is growing as consumers seek out traditions combined with modern technologies.
Mixed Meditation- Brands & Advertising
- Health & Wellness
- Lifestyle
Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is growing as consumers seek out traditions combined with modern technologies.
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TREND HUNTER - Trend Report...Mixed Meditation
Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is… -
Short Trend Summary
Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create…
Upcycled Luxury- Brands & Advertising
- Fashion & Beauty
- Sustainability
Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create new products. Making sustainable purchase decisions is increasingly important to…
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TREND HUNTER - Trend Report...Upcycled Luxury
Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways…
