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Trends Categories Culture

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Culture 169
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
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Finance & Money 207
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Global Challenges 105
Government & Politics 96
Health & Wellness 80
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The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Transformative Ethical Travel
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Local Communities
    • Personal development
    • Tourism industry
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.

    Lemongrass: Travel trend report 2025
    Transformative Ethical Travel
    Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.
    Impact Areas Local Communities, Personal development, Tourism industry
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Tech Medicine & Traditional Healing
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Medical tourism
    • Traditional healing practices
    • Wellness industry
    • Culture
    • Health & Wellness
    • Travel & Tourism

    Medical tourism evolves with personalized care, integrating advanced diagnostics with traditional healing practices and psychedelic retreats.

    Lemongrass: Travel trend report 2025
    Tech Medicine & Traditional Healing
    Medical tourism evolves with personalized care, integrating advanced diagnostics with traditional healing practices and psychedelic retreats.
    Impact Areas Medical tourism, Traditional healing practices, Wellness industry
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Health & Wellness, Travel & Tourism
  • Neurodiverse Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Accessibility
    • Inclusivity
    • Tourism industry
    • Culture
    • Travel & Tourism

    The travel industry increasingly caters to the needs of neurodiverse travelers, offering specialized tours, sensory-friendly accommodations, and trained staff.

    Lemongrass: Travel trend report 2025
    Neurodiverse Travel
    The travel industry increasingly caters to the needs of neurodiverse travelers, offering specialized tours, sensory-friendly accommodations, and trained staff.
    Impact Areas Accessibility, Inclusivity, Tourism industry
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Travel & Tourism
  • Wellbeing Pressure Paradox
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Fitness Industry
    • Mental Health
    • Social Media
    • Workplace Culture
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    Increased focus on wellbeing is coupled with societal pressure, leading to burnout and hindering actual wellbeing improvement.

    Lululemon: Global wellbeing report
    Wellbeing Pressure Paradox
    Increased focus on wellbeing is coupled with societal pressure, leading to burnout and hindering actual wellbeing improvement.
    Impact Areas Fitness Industry, Mental Health, Social Media, Workplace Culture
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Community-Driven Wellbeing
    • The Power of Community and Connection
    • Community Building Initiatives
    • Group Fitness Programs
    • Mental Health Support Groups
    • Social platforms
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    Human connection and community participation are key factors in mitigating wellbeing burnout and fostering a sense of purpose.

    Lululemon: Global wellbeing report
    Community-Driven Wellbeing
    Human connection and community participation are key factors in mitigating wellbeing burnout and fostering a sense of purpose.
    Impact Areas Community Building Initiatives, Group Fitness Programs, Mental Health Support Groups, Social platforms
    Themes The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Reshaping Media Workforce
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Diversity and Inclusion
    • Skills Development
    • Talent Acquisition
    • Culture
    • Media & Information
    • The Workplace

    The media industry is facing a skills gap, driving a need for new talent, diverse perspectives, and continuous learning.

    Kantar: 2025 media trends and...
    Reshaping Media Workforce
    The media industry is facing a skills gap, driving a need for new talent, diverse perspectives, and continuous learning.
    Impact Areas Diversity and Inclusion, Skills Development, Talent Acquisition
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Culture, Media & Information, The Workplace
  • Fandom-Driven Media Value
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand awareness
    • Fan engagement
    • Influencer marketing
    • Brands & Advertising
    • Culture
    • Media & Information

    Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.

    Karla Otto: SS25 womenswear roundup
    Fandom-Driven Media Value
    Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
    Impact Areas Brand awareness, Fan engagement, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
  • Cultural Protagonist Casting
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand image
    • Cultural relevance
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.

    Karla Otto: SS25 womenswear roundup
    Cultural Protagonist Casting
    Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.
    Impact Areas Brand image, Cultural relevance, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Athletes as Style Icons
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand endorsements
    • Diversity and Inclusion
    • Sports and fashion integration
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.

    Karla Otto: SS25 womenswear roundup
    Athletes as Style Icons
    Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.
    Impact Areas Brand endorsements, Diversity and Inclusion, Sports and fashion integration
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Responsible Influence Grows
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Influencer marketing
    • Social Responsibility
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.

    Kolsquare: Trends report 2025
    Responsible Influence Grows
    Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.
    Impact Areas Advertising, Influencer marketing, Social Responsibility
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
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