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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
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Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
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Finance & Money 207
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI-Driven Personalization
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Customer service
    • Marketing
    • Sales
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    In the age of AI, personalized experiences are becoming the key driver of customer loyalty.

    Zendesk: CX trends 2025
    AI-Driven Personalization
    In the age of AI, personalized experiences are becoming the key driver of customer loyalty.
    Impact Areas Customer service, Marketing, Sales
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • AI-Driven Marketing
    • AI-Driven Transformation
    • Advertising
    • Customer Relationship Management
    • Digital Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Artificial intelligence is transforming marketing strategies, enabling automation, personalization, and improved ROI.

    Meta: BR plan & go...
    AI-Driven Marketing
    Artificial intelligence is transforming marketing strategies, enabling automation, personalization, and improved ROI.
    Impact Areas Advertising, Customer Relationship Management, Digital Marketing
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • AI-Driven Campaigns
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI
    • Campaign Management
    • Content creation
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    AI is transitioning from a content creation tool to a strategic engine for influencer campaigns, driving innovation and efficiency.

    Digital Voices: The state of...
    AI-Driven Campaigns
    AI is transitioning from a content creation tool to a strategic engine for influencer campaigns, driving innovation and efficiency.
    Impact Areas AI, Campaign Management, Content creation, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • AI-Driven Automation
    • AI-Driven Transformation
    • Advertising
    • Customer Relationship Management
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    AI and automation are becoming crucial for advertising success, enabling marketers to optimize campaigns, personalize offers, and enhance customer experiences.

    Meta: MX Plan & Go...
    AI-Driven Automation
    AI and automation are becoming crucial for advertising success, enabling marketers to optimize campaigns, personalize offers, and enhance customer experiences.
    Impact Areas Advertising, Customer Relationship Management, Marketing
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • AI Skepticism Rises
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Customer service
    • E-commerce
    • Marketing
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    Consumer comfort with AI is declining due to concerns about job displacement, data misuse, and impersonal interactions, requiring businesses to demonstrate clear value and responsible implementation.

    Qualtrics: 2025 Consumer Trends Report
    AI Skepticism Rises
    Consumer comfort with AI is declining due to concerns about job displacement, data misuse, and impersonal interactions, requiring businesses to demonstrate clear value and responsible…
    Impact Areas Customer service, E-commerce, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • AI Mobile Integration Boom
    • AI-Driven Transformation
    • Education
    • Finance
    • Lifestyle
    • Music
    • Photo & Video
    • Productivity
    • Shopping
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI is rapidly integrating into mobile apps across various sectors, driving a surge in downloads, revenue, and user engagement.

    Sensor Tower: State of mobile...
    AI Mobile Integration Boom
    AI is rapidly integrating into mobile apps across various sectors, driving a surge in downloads, revenue, and user engagement.
    Impact Areas Education, Finance, Lifestyle, Music, Photo & Video, Productivity, Shopping
    Themes AI-Driven Transformation
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • AI Ambivalent
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI
    • Customer service
    • Data Security
    • Retail
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands.

    Euromonitor: Top global consumer trends...
    AI Ambivalent
    Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands.
    Impact Areas AI, Customer service, Data Security, Retail
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • Aging Consumer Influence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Financial Services
    • Healthcare
    • Leisure
    • Senior Care Products
    • Travel
    • Business & Commerce
    • Consumer Attitudes

    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.

    World Data Lab: Consumer outlook...
    Aging Consumer Influence
    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.
    Impact Areas Financial Services, Healthcare, Leisure, Senior Care Products, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Agile Teams for Fleeting Trends
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.

    Artlist: Trend report 2025
    Agile Teams for Fleeting Trends
    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.
    Impact Areas Brand strategy, Content creation, Marketing, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Agile and Authentic Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Content Strategy
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.

    Webby: 2025 trend report: It's...
    Agile and Authentic Marketing
    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
    Impact Areas Brand marketing, Content Strategy, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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