Trends - Tuned In

TrendsPage "23"

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Trend
Category
Summary
Theme
Report
Peer Power
- Consumer Attitudes
- Emerging Technology
- Global Challenges
Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help through services like Airbnb, GoFundMe, and peer-to-peer money-lending and goods-lending websites. The growth of peer-to-peer services and the rise of DAOs and Web3 technology suggest…
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FORESIGHT FACTORY - Global Trending
Peer Power
Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help…
- Consumer Attitudes
- Emerging Technology
- Global Challenges
Going Incognito
- Consumer Attitudes
- Data Privacy
- Emerging Technology
Anonymity is becoming increasingly valuable in the digital era due to the growing prevalence of surveillance and tracking. Consumers are seeking relief from the pressure to create a personal brand online, and the desire to disappear reflects fatigue with the performative nature of being online. There is a growing trend…
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FORESIGHT FACTORY - Global Trending
Going Incognito
Anonymity is becoming increasingly valuable in the digital era due to the growing prevalence of surveillance and tracking. Consumers are seeking relief from the pressure…
- Consumer Attitudes
- Data Privacy
- Emerging Technology
Data As Currency
- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are exploring ways to maintain their privacy and control over their data, especially as privacy concerns become more pressing. Brands are responding to this desire by…
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FORESIGHT FACTORY - Global Trending
Data As Currency
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are…
- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Now or Never
- Consumer Attitudes
- Lifestyle
- Sustainability
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by offering BNPL options and promoting indulgence and pleasure-seeking. This "Now or Never" attitude aims to reclaim happiness in the face of modern stress. Meanwhile, weariness…
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FORESIGHT FACTORY - Global Trending
Now or Never
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by…
- Consumer Attitudes
- Lifestyle
- Sustainability
Everyday Celebration
- Consumer Attitudes
- Entertainment
- Lifestyle
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends on social media. This desire for everyday celebration is driven…
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FORESIGHT FACTORY - Global Trending
Everyday Celebration
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment,…
- Consumer Attitudes
- Entertainment
- Lifestyle
Light Relief
- Brands & Advertising
- Lifestyle
- Sustainability
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming a pessimistic outlook into optimism with positive messaging and a…
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FORESIGHT FACTORY - Global Trending
Light Relief
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to…
- Brands & Advertising
- Lifestyle
- Sustainability
Taking action
- Global Challenges
- Government & Politics
- Lifestyle
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was recently elected to the US Congress, and disability advocacy is a leading issue for the generation. Gen Z social media users are also looking to…
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INSTAGRAM - Trends Report 2023
Taking action
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was…
- Global Challenges
- Government & Politics
- Lifestyle
Climate & Expressive Beauty
- Fashion & Beauty
- Lifestyle
- Sustainability
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare products, as well as experimenting with expressive makeup looks.
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INSTAGRAM - Trends Report 2023
Climate & Expressive Beauty
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate…
- Fashion & Beauty
- Lifestyle
- Sustainability
Alt Takes On The Metaverse
- Digital Platforms
- Emerging Technology
- Global Challenges
Gen Z is creating a new metaverse. With a focus on individual expression and social justice, Gen Z is reshaping online spaces to better reflect their values. They are building worlds that reflect their ideas, and they are embracing virtual influencers to help them realize their dreams
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INSTAGRAM - Trends Report 2023
Alt Takes On The Metaverse
Gen Z is creating a new metaverse. With a focus on individual expression and social justice, Gen Z is reshaping online spaces to better reflect…
- Digital Platforms
- Emerging Technology
- Global Challenges
The Financial Renaissance
- Emerging Technology
- Finance & Money
- Lifestyle
The Financial Renaissance. Gen Z is embracing side hustles to make money as ⅔ of Gen Z plans to use social media to make money in 2023. Content creation isn’t just for full-time creators, as a majority of Gen Z social media users plan to monetize a project this year.…
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INSTAGRAM - Trends Report 2023
The Financial Renaissance
The Financial Renaissance. Gen Z is embracing side hustles to make money as ⅔ of Gen Z plans to use social media to make money…
- Emerging Technology
- Finance & Money
- Lifestyle