Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Creator Trends: Community & Participation
  • Consumer Attitudes
  • Digital Platforms
  • Lifestyle

  In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be key trends, driving content creation, with over 40% of Gen Z followers expecting new forms of media from their favorite creators.

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  INSTAGRAM - Trends Report 2023

  Creator Trends: Community & Participation

  In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be…

  • Consumer Attitudes
  • Digital Platforms
  • Lifestyle
  
  
• Rave Returns & Global Beats
  • Culture
  • Entertainment
  • Lifestyle

  It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and a diverse range of genres, from KPOP to Latin music, with over half of respondents in our study planning to listen to non-English-speaking artists. Music…

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  INSTAGRAM - Trends Report 2023

  Rave Returns & Global Beats

  It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and…

  • Culture
  • Entertainment
  • Lifestyle
  
  
• “Cost of Loving” Crisis
  • Finance & Money
  • Lifestyle
  • Relationships & Intimacy

  A majority of people fear that the cost-of-living crisis will negatively impact their relationships. Millennials are going into debt from dating expenses, from date night outfits to fancy restaurants. The financial strain has made it more acceptable to discuss money and savings in relationships, breaking the taboo of talking about…

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  MTM - 12 Trends of...

  “Cost of Loving” Crisis

  A majority of people fear that the cost-of-living crisis will negatively impact their relationships. Millennials are going into debt from dating expenses, from date night…

  • Finance & Money
  • Lifestyle
  • Relationships & Intimacy
  
  
• Mental Health & Welness Communities
  • Digital Platforms
  • Health & Wellness
  • Lifestyle

  Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity influence is also promoting access to credible resources for mental…

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  MTM - 12 Trends of...

  Mental Health & Welness Communities

  Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize…

  • Digital Platforms
  • Health & Wellness
  • Lifestyle
  
  
• Edutainment
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts, educational content creators, and gamified learning apps, is driven by Gen Z's demand for engaging and easy-to-learn content. They are willing to use previously entertainment-only…

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  MTM - 12 Trends of...

  Edutainment

  Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts,…

  • Digital Platforms
  • Emerging Technology
  • Entertainment
  
  
• Alt Takes On The Metaverse
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  Gen Z is creating a new metaverse. With a focus on individual expression and social justice, Gen Z is reshaping online spaces to better reflect their values. They are building worlds that reflect their ideas, and they are embracing virtual influencers to help them realize their dreams

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  INSTAGRAM - Trends Report 2023

  Alt Takes On The Metaverse

  Gen Z is creating a new metaverse. With a focus on individual expression and social justice, Gen Z is reshaping online spaces to better reflect…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
  
  
• The Financial Renaissance
  • Emerging Technology
  • Finance & Money
  • Lifestyle

  The Financial Renaissance. Gen Z is embracing side hustles to make money as ⅔ of Gen Z plans to use social media to make money in 2023. Content creation isn’t just for full-time creators, as a majority of Gen Z social media users plan to monetize a project this year.…

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  INSTAGRAM - Trends Report 2023

  The Financial Renaissance

  The Financial Renaissance. Gen Z is embracing side hustles to make money as ⅔ of Gen Z plans to use social media to make money…

  • Emerging Technology
  • Finance & Money
  • Lifestyle
  
  
• Culture Through Cuisine
  • Consumer Attitudes
  • Culture
  • Lifestyle

  Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another culture after discovering it online. Through creators and viral food content, Gen Z uses Instagram as a gateway to other culinary cultures.

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  INSTAGRAM - Trends Report 2023

  Culture Through Cuisine

  Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another…

  • Consumer Attitudes
  • Culture
  • Lifestyle
  
  
• Future Fundamentals
  • Consumer Attitudes
  • Global Challenges
  • Sustainability

  People are seeking a return to fundamentals for a more optimistic future, with 53% of respondents feeling more optimistic about their own future compared to 41% for their children and 27% for the world. Over half of consumers are taking it day by day, trying to get back to how…

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  FORERUNNER - The Dinner Party...

  Future Fundamentals

  People are seeking a return to fundamentals for a more optimistic future, with 53% of respondents feeling more optimistic about their own future compared to…

  • Consumer Attitudes
  • Global Challenges
  • Sustainability
  
  
• Now or Never
  • Consumer Attitudes
  • Lifestyle
  • Sustainability

  Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by offering BNPL options and promoting indulgence and pleasure-seeking. This "Now or Never" attitude aims to reclaim happiness in the face of modern stress. Meanwhile, weariness…

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  FORESIGHT FACTORY - Global Trending

  Now or Never

  Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by…

  • Consumer Attitudes
  • Lifestyle
  • Sustainability
  
  

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