Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Always Shopping
  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty

  Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience new things. Today’s shoppable world enables us all to be curious and experience new things like never before. New technology makes it easier to move…

  • N/A
  DENTSU - Media Trends ‘23

  Always Shopping

  Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience…

  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty
  
  
• Rise of Super Apps
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their huge reach and cater to their users' needs across a wide range of services, inspired by the Asian model of super apps. Examples of super…

  • N/A
  DENTSU - Media Trends ‘23

  Rise of Super Apps

  Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
  
  
• Going Live Goes A Long Way
  • Digital Platforms
  • Entertainment
  • Lifestyle

  Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap into this trend by developing a live strategy and exploring partnerships with entities that have complementary communities. The hottest social media app, BeReal, shows the…

  • N/A
  DENTSU - Media Trends ‘23

  Going Live Goes A Long Way

  Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap…

  • Digital Platforms
  • Entertainment
  • Lifestyle
  
  
• Didn’t know I want that
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of popular and engaging content, rather than just content from accounts…

  • N/A
  DENTSU - Media Trends ‘23

  Didn’t know I want that

  Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
  
  
• Animals and Infuencers
  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty

  Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet influencers have gained popularity due to consumers' love for pet visuals, while anime influencers have harnessed the charm of anime. Synthetic Influencers are also gaining…

  • N/A
  Adobe Creative Trends ‘23

  Animals and Infuencers

  Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet…

  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty
  
  
• Creator Trends: Community & Participation
  • Consumer Attitudes
  • Digital Platforms
  • Lifestyle

  In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be key trends, driving content creation, with over 40% of Gen Z followers expecting new forms of media from their favorite creators.

  • N/A
  INSTAGRAM - Trends Report 2023

  Creator Trends: Community & Participation

  In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be…

  • Consumer Attitudes
  • Digital Platforms
  • Lifestyle
  
  
• Unapologetically Me
  • Brands & Advertising
  • Digital Platforms
  • Fashion & Beauty

  A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that sell products with a sleek presentation are challenged to adapt as consumers prioritize authenticity over appearance.

  • N/A
  FORESIGHT FACTORY - Global Trending

  Unapologetically Me

  A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that…

  • Brands & Advertising
  • Digital Platforms
  • Fashion & Beauty
  
  
• Meme Messaging
  • Consumer Attitudes
  • Culture
  • Emerging Technology

  Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer brands that don't take themselves too seriously, and a majority of consumers welcome the use of GIFs, memes, and emojis in online communication with companies.…

  • N/A
  FORESIGHT FACTORY - Global Trending

  Meme Messaging

  Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer…

  • Consumer Attitudes
  • Culture
  • Emerging Technology
  
  
• Culture Through Cuisine
  • Consumer Attitudes
  • Culture
  • Lifestyle

  Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another culture after discovering it online. Through creators and viral food content, Gen Z uses Instagram as a gateway to other culinary cultures.

  • N/A
  INSTAGRAM - Trends Report 2023

  Culture Through Cuisine

  Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another…

  • Consumer Attitudes
  • Culture
  • Lifestyle
  
  
• Livestream Shopping
  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle

  With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring livestreams have sway in Gen Z and young Millennials, being perceived as more authentic and less edited.

  • N/A
  TREND HUNTER - Trend Report...

  Livestream Shopping

  With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring…

  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle
  
  

1 2 3 4 5