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Trends Keywords Gen Z

Your trends

Gen Z 73
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • New Heroes, More Narratives
    • Emerging Technology
    • Entertainment
    • Global Challenges

    New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In 2023, these groups and independent creators will be celebrated, driven by a demand for more inclusive narratives and collectibles from conscious consumers. These tell a…

    • N/A
    CATAWIKI x IPSOS - Trend_Report-2023
    New Heroes, More Narratives
    New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In…
    • Emerging Technology
    • Entertainment
    • Global Challenges
  • Non-Traditional Wellness
    • Health & Wellness
    • Lifestyle
    • Sustainability

    Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Plenty of brands show what being ‘well’ looks like, but the new pursuit of wellbeing more and more often represents how it feels.…

    • N/A
    Adobe Creative Trends ‘23
    Non-Traditional Wellness
    Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the…
    • Health & Wellness
    • Lifestyle
    • Sustainability
  • Real is Radical
    • Brands & Advertising
    • Culture
    • Fashion & Beauty

    Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing campaigns featuring all races, genders, ages, abilities, and sizes — swapping out curated for candid moments.

    • N/A
    Adobe Creative Trends ‘23
    Real is Radical
    Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing…
    • Brands & Advertising
    • Culture
    • Fashion & Beauty
  • Retro Active
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle

    Retro Active. The Retro Active trend references the 90s and Y2K era and is not just limited to fashion. Some of its sub-trends are Kidcore, Y2K Everything, and Tech it Back. Brands can leverage this trend by creating roller skating videos, using vibrant text illustrations, or capturing nostalgic moments in…

    • N/A
    Adobe Creative Trends ‘23
    Retro Active
    Retro Active. The Retro Active trend references the 90s and Y2K era and is not just limited to fashion. Some of its sub-trends are Kidcore,…
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle
  • The coming Age of Influencers
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt to stay ahead in this market, which was worth $16.4 billion globally in 2022. Virtual influencers are a growing trend and receive higher engagement rates…

    • N/A
    BRAND WATCH - 2023 Digital...
    The coming Age of Influencers
    The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • A Cookieless Future
    • Data Privacy
    • Emerging Technology
    • Global Challenges

    A Cookieless Future. Google will phase out third-party cookies on Chrome browsers in 2023, making it difficult for marketers to track users across the web. With 65% of internet users using Chrome, this will greatly impact marketers. Marketers must find new ways to gather data in the cookieless future, driven…

    • N/A
    BRAND WATCH - 2023 Digital...
    A Cookieless Future
    A Cookieless Future. Google will phase out third-party cookies on Chrome browsers in 2023, making it difficult for marketers to track users across the web.…
    • Data Privacy
    • Emerging Technology
    • Global Challenges
  • Tackling Social Media Fatigue
    • Consumer Attitudes
    • Health & Wellness
    • Media & Information

    Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using social media less than before. Gen Z is the most concerned about time spent on social media and is likely to use it less. Brands…

    • N/A
    BRAND WATCH - 2023 Digital...
    Tackling Social Media Fatigue
    Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using…
    • Consumer Attitudes
    • Health & Wellness
    • Media & Information
  • Communities on the Rise
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger audiences prefer more control, privacy, and authentic experiences, which can be delivered by communities and niche platforms. Brands can tap into this need by getting…

    • N/A
    BRAND WATCH - 2023 Digital...
    Communities on the Rise
    Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • Creator Trends: Community & Participation
    • Consumer Attitudes
    • Digital Platforms
    • Lifestyle

    In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be key trends, driving content creation, with over 40% of Gen Z followers expecting new forms of media from their favorite creators.

    • N/A
    INSTAGRAM - Trends Report 2023
    Creator Trends: Community & Participation
    In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be…
    • Consumer Attitudes
    • Digital Platforms
    • Lifestyle
  • Rave Returns & Global Beats
    • Culture
    • Entertainment
    • Lifestyle

    It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and a diverse range of genres, from KPOP to Latin music, with over half of respondents in our study planning to listen to non-English-speaking artists. Music…

    • N/A
    INSTAGRAM - Trends Report 2023
    Rave Returns & Global Beats
    It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and…
    • Culture
    • Entertainment
    • Lifestyle
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