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advertising 107
accessibility 20
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Economic Woes
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead costs. Customer loyalty is a key focus for 2023, with businesses investing in retention to build trust that can outlast a recession. However, the economic…

    • N/A
    Shopify - Commerce Trends 2030
    Economic Woes
    Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Fighting Inflation With Loyalty
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal customers are more valuable in the long run and cost less to sell to, increasing the likelihood of future sales and even making price increases…

    • N/A
    Shopify - Commerce Trends 2031
    Fighting Inflation With Loyalty
    Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal…
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability
  • B(r)and Togher
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools may not be as effective as it once was, as…

    • N/A
    Shopify - Commerce Trends 2032
    B(r)and Togher
    B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Brand x Brand
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together or concerts featuring multiple bands. This untapped opportunity allows brands…

    • N/A
    Shopify - Commerce Trends 2034
    Brand x Brand
    Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Gamifying Loyalty
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in technology, the potential for gamification in marketing is endless. Gamification can also enhance content discovery and increase engagement in activity feeds by 68%.

    • N/A
    Vertigo - Digital Marketing Trends...
    Gamifying Loyalty
    Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • Try AR You Might
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology

    Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for employee training, product development, and marketing. With its ability to create memorable experiences, tell brand stories, and provide a "try before you buy" experience, it's…

    • N/A
    Vertigo - Digital Marketing Trends...
    Try AR You Might
    Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for…
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology
  • Seek New Growth
    • Brands & Advertising
    • Consumer Attitudes
    • Global Challenges

    Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable market” (as defined by existing CPG categories) to the “total addressable problem” (as defined by human needs). The new pace of change is stunning –…

    • N/A
    Accenture - A New Dawn...
    Seek New Growth
    Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable…
    • Brands & Advertising
    • Consumer Attitudes
    • Global Challenges
  • Create & Deliver Winning Consumer & Customer Experiences
    • Consumer Attitudes
    • Digital Platforms
    • Global Challenges

    Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…

    • N/A
    Accenture - A New Dawn...
    Create & Deliver Winning Consumer & Customer Experiences
    Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and…
    • Consumer Attitudes
    • Digital Platforms
    • Global Challenges
  • Reporting Uncertainty
    • Business & e-Commerce
    • Global Challenges
    • Media & Information

    Reporting Uncertainty. The journalism industry is facing a difficult year ahead in terms of business prospects due to inflation, uncertainty, and a squeeze on consumer spending. 44% of editors, CEOs, and digital leaders are confident about their business prospects, while 37% are uncertain and 19% express low confidence. Print-based publishers…

    • N/A
    Reuters - Journalism, Media, and...
    Reporting Uncertainty
    Reporting Uncertainty. The journalism industry is facing a difficult year ahead in terms of business prospects due to inflation, uncertainty, and a squeeze on consumer…
    • Business & e-Commerce
    • Global Challenges
    • Media & Information
  • The Press Does Bundling
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such as cooking apps and sports coverage, publishers are hoping to lock in subscribers and drive growth. Diversifying revenue streams remains a priority for publishers, with…

    • N/A
    Reuters - Journalism, Media, and...
    The Press Does Bundling
    The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
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