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advertising 107
accessibility 20
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Augmented Bottles
    • Brands & Advertising
    • Emerging Technology
    • Entertainment

    Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create lasting impressions.

    • N/A
    TREND HUNTER - Trend Report...
    Augmented Bottles
    Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create…
    • Brands & Advertising
    • Emerging Technology
    • Entertainment
  • Mindful Shopping
    • Brands & Advertising
    • Consumer Attitudes
    • Lifestyle

    Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a way that's more adaptable.

    • N/A
    TREND HUNTER - Trend Report...
    Mindful Shopping
    Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and…
    • Brands & Advertising
    • Consumer Attitudes
    • Lifestyle
  • Local Retail
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability

    Especially large retailers visibly incorporate elements of local products or materials into their stores in order to help support local economies. More consumers want to support their local businesses and economies.

    • N/A
    TREND HUNTER - Trend Report...
    Local Retail
    Especially large retailers visibly incorporate elements of local products or materials into their stores in order to help support local economies. More consumers want to…
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability
  • Finance Retail
    • Business & e-Commerce
    • Finance & Money
    • Lifestyle

    Banking apps are becoming increasingly functional and now allow people to shop within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.

    • N/A
    TREND HUNTER - Trend Report...
    Finance Retail
    Banking apps are becoming increasingly functional and now allow people to shop within the apps. These features help customers consolidate some of their lifestyle habits,…
    • Business & e-Commerce
    • Finance & Money
    • Lifestyle
  • In-game Activations
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more popular as brands look for creative ways to reach younger consumers.

    • N/A
    TREND HUNTER - Trend Report...
    In-game Activations
    Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more…
    • Brands & Advertising
    • Digital Platforms
    • Entertainment
  • Supporting Creators
    • Business & e-Commerce
    • Digital Platforms
    • Entertainment

    Platforms continue to support content creators via programs, education, and opportunities for them to learn marketing skills, which is crucial in the booming content creation industry allowing them to earn for their work.

    • N/A
    TREND HUNTER - Trend Report...
    Supporting Creators
    Platforms continue to support content creators via programs, education, and opportunities for them to learn marketing skills, which is crucial in the booming content creation…
    • Business & e-Commerce
    • Digital Platforms
    • Entertainment
  • Experiential Airports
    • Brands & Advertising
    • Entertainment
    • Travel

    Experiential airport activations are becoming popular again as travel resumes post-pandemic. Brands are creating pop-up experiences in airports to entertain travelers during their waiting time, prioritizing experience over quick shopping.

    • N/A
    TREND HUNTER - Trend Report...
    Experiential Airports
    Experiential airport activations are becoming popular again as travel resumes post-pandemic. Brands are creating pop-up experiences in airports to entertain travelers during their waiting time,…
    • Brands & Advertising
    • Entertainment
    • Travel
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