Follow us
Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
People are balancing flexible work which aligns with their values with the need to make money. Gigs and side hustles have resulted in an increased concern for work-life balance and mentorship, with a shift towards passion-based work motivated by personal…
Choice is the future of work- Business & e-Commerce
- Emerging Technology
- The Workplace
People are balancing flexible work which aligns with their values with the need to make money. Gigs and side hustles have resulted in an increased concern for work-life balance and mentorship, with a shift towards passion-based work motivated by personal needs and desires. Remote work and the freelance economy is…
- N/A
FORERUNNER - The Dinner Party...Choice is the future of work
People are balancing flexible work which aligns with their values with the need to make money. Gigs and side hustles have resulted in an increased…
-
Short Trend Summary
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift is driven by younger generations who feel detached from traditional political discourse and want to…
New Age Activism- Consumer Attitudes
- Lifestyle
- Sustainability
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift is driven by younger generations who feel detached from traditional political discourse and want to embed their values into their day-to-day lives through their employment…
- N/A
FORERUNNER - The Dinner Party...New Age Activism
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift… 
-
Short Trend Summary
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
Active SPF- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
- N/A
TREND HUNTER - Trend Report...Active SPF
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check… 
-
Short Trend Summary
Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown as people deal with many life stressors.
Focused Mood-Boosting- Entertainment
- Health & Wellness
- Lifestyle
Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown as people deal with many life stressors.
- N/A
TREND HUNTER - Trend Report...Focused Mood-Boosting
Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown… 
-
Short Trend Summary
Sexual wellness platforms are growing, offering tools and resources for users to learn about sexual health and feel more confident about intimacy. Virtual resources have become crucial for consumers, and brands prioritizing niche needs will continue to be relevant in…
Intimacy Apps- Digital Platforms
- Emerging Technology
- Health & Wellness
Sexual wellness platforms are growing, offering tools and resources for users to learn about sexual health and feel more confident about intimacy. Virtual resources have become crucial for consumers, and brands prioritizing niche needs will continue to be relevant in the digital space.
- N/A
TREND HUNTER - Trend Report...Intimacy Apps
Sexual wellness platforms are growing, offering tools and resources for users to learn about sexual health and feel more confident about intimacy. Virtual resources have… 
-
Short Trend Summary
Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused by constant access to negative news and content.
Positivity Content- Digital Platforms
- Health & Wellness
- Media & Information
Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused by constant access to negative news and content.
- N/A
TREND HUNTER - Trend Report...Positivity Content
Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused… -
Short Trend Summary
Hiring platforms are using focused methods to ensure fairness and inclusivity in the recruitment process. The focus on diversity and inclusion is growing as businesses aim to retain diverse employees.
Focused Recruiting- Digital Platforms
- Sustainability
- The Workplace
Hiring platforms are using focused methods to ensure fairness and inclusivity in the recruitment process. The focus on diversity and inclusion is growing as businesses aim to retain diverse employees.
- N/A
TREND HUNTER - Trend Report...Focused Recruiting
Hiring platforms are using focused methods to ensure fairness and inclusivity in the recruitment process. The focus on diversity and inclusion is growing as businesses… -
Short Trend Summary
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a…
Mindful Shopping- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a way that's more adaptable.
- N/A
TREND HUNTER - Trend Report...Mindful Shopping
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and… -
Short Trend Summary
Businesses are prioritizing eco-friendliness in their offices to attract emerging talent who seek employers that align with their values. Brands are having to respond in order to draw in and retain emerging Gen Z and Millennial talent.
Eco Office- Brands & Advertising
- Sustainability
- The Workplace
Businesses are prioritizing eco-friendliness in their offices to attract emerging talent who seek employers that align with their values. Brands are having to respond in order to draw in and retain emerging Gen Z and Millennial talent.
- N/A
TREND HUNTER - Trend Report...Eco Office
Businesses are prioritizing eco-friendliness in their offices to attract emerging talent who seek employers that align with their values. Brands are having to respond in… -
Short Trend Summary
Businesses are offering mental health programs and initiatives for employees, as mental wellbeing becomes a focus for consumers. More consumers are turning to products, programs, and treatments that prioritize their mental wellness.
Corporate Health & Welness- Consumer Attitudes
- Health & Wellness
- The Workplace
Businesses are offering mental health programs and initiatives for employees, as mental wellbeing becomes a focus for consumers. More consumers are turning to products, programs, and treatments that prioritize their mental wellness.
- N/A
TREND HUNTER - Trend Report...Corporate Health & Welness
Businesses are offering mental health programs and initiatives for employees, as mental wellbeing becomes a focus for consumers. More consumers are turning to products, programs,…
