Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Year Of Social Search
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own search or maps products when they are looking for a place to eat. Instagram searches are geared to help people to stay updated on trends…

  • N/A
  Reuters - Journalism, Media, and...

  Year Of Social Search

  Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
  
  
• Didn’t know I want that
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of popular and engaging content, rather than just content from accounts…

  • N/A
  DENTSU - Media Trends ‘23

  Didn’t know I want that

  Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
  
  
• Attention Brands & Advertising 2.0
  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information

  Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking notice of their messages across an increasing number of channels and platforms. Brands can measure their advertising's attention and use this information to find hidden…

  • N/A
  DENTSU - Media Trends ‘23

  Attention Brands & Advertising 2.0

  Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking…

  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information
  
  
• Scrappy Content
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic restrictions, brands will continue to use scrappy content to reach their target audiences, as it is an effective way to create content that resonates with…

  • N/A
  BRAND WATCH - 2023 Digital...

  Scrappy Content

  Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
  
  
• New Heroes, More Narratives
  • Emerging Technology
  • Entertainment
  • Global Challenges

  New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In 2023, these groups and independent creators will be celebrated, driven by a demand for more inclusive narratives and collectibles from conscious consumers. These tell a…

  • N/A
  CATAWIKI x IPSOS - Trend_Report-2023

  New Heroes, More Narratives

  New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In…

  • Emerging Technology
  • Entertainment
  • Global Challenges
  
  
• Horry Hyisteria
  • Culture
  • Entertainment
  • Fashion & Beauty

  Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold since 2014, overtaking other genres like comedy and drama. Companies like A24 and Netflix are capitalizing on the trend by creating more horror-focused content, such…

  • N/A
  MTM - 12 Trends of...

  Horry Hyisteria

  Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold…

  • Culture
  • Entertainment
  • Fashion & Beauty
  
  
• Fact Finders
  • Consumer Attitudes
  • Emerging Technology
  • Media & Information

  Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and even modern medicine. As a result, they are turning to unconventional sources like Reddit, which is supplanting Google as a trusted source for information. However,…

  • N/A
  FORESIGHT FACTORY - Global Trending

  Fact Finders

  Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and…

  • Consumer Attitudes
  • Emerging Technology
  • Media & Information
  
  
• Positivity Content
  • Digital Platforms
  • Health & Wellness
  • Media & Information

  Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused by constant access to negative news and content.

  • N/A
  TREND HUNTER - Trend Report...

  Positivity Content

  Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused…

  • Digital Platforms
  • Health & Wellness
  • Media & Information
  
  

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