Scrappy Content

Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic restrictions, brands will continue to use scrappy content to reach their target audiences, as it is an effective way to create content that resonates with their customers. Unpolished content is here to stay and offers an opportunity for marketers with limited budgets, but raises concerns for brands who prioritize a polished image or need to maintain a serious reputation.