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e-commerce 105
accessibility 20
advertising 107
aesthetics 12
aging 7
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alcohol 4
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artificial intelligence 18
augmented reality 46
authenticity 20
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avatars 5
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BeReal 4
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body image 1
brand promise 15
brick and mortar 11
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collaboration 5
communities 18
construction 1
consumer attitudes 131
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consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
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creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
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employee retention 16
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environmentalism 16
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exploration 2
Facebook 9
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fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
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healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
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niche brands 48
nostalgia 9
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optimism 9
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pharma 3
plant-based 10
podcasts 11
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real estate 1
rebellion 1
recycling 22
reductionism 1
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restaurants 13
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screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
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sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
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transportation 6
travel 7
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TV 5
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urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
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water 1
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Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Creative Payment
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Creative payment options. Digital wallets, contactless cards, and buy-now-pay-later options will continue to increase, driven by the convenience and financial pressures faced by consumers. Retailers need to make online shopping and checkout easier to accommodate the growing demand for digital payment options and align themselves with customers' financial well-being.

    • N/A
    VERICAST - Predictions & Trends...
    Creative Payment
    Creative payment options. Digital wallets, contactless cards, and buy-now-pay-later options will continue to increase, driven by the convenience and financial pressures faced by consumers. Retailers…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Actual Omnichannel
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel strategy are missing out on other opportunities.

    • N/A
    VERICAST - Predictions & Trends...
    Actual Omnichannel
    The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices,…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Consumer Personalization
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy

    Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on customers' purchase habits and interests. The emphasis on personalization is…

    • N/A
    VERICAST - Predictions & Trends...
    Consumer Personalization
    Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to…
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy
  • Martech Innovation
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud software to drive efficiency as more people work from home.

    • N/A
    VERICAST - Predictions & Trends...
    Martech Innovation
    Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Social Selling
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology

    Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their website and digital presence, in order to connect with new…

    • N/A
    VERICAST - Predictions & Trends...
    Social Selling
    Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily.…
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology
  • Metaverse Medicine
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness

    Clinics and pharmacies are launching their services in the metaverse, offering easy access to health care check-ups, prescription renewals, and fitness and nutritional advice. Patients are turning to online spaces for non-urgent care.

    • N/A
    TREND HUNTER - Trend Report...
    Metaverse Medicine
    Clinics and pharmacies are launching their services in the metaverse, offering easy access to health care check-ups, prescription renewals, and fitness and nutritional advice. Patients…
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness
  • Mindful Shopping
    • Brands & Advertising
    • Consumer Attitudes
    • Lifestyle

    Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a way that's more adaptable.

    • N/A
    TREND HUNTER - Trend Report...
    Mindful Shopping
    Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and…
    • Brands & Advertising
    • Consumer Attitudes
    • Lifestyle
  • Compostable Packaging
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability

    Brands in the e-commerce industry are offering compostable packaging solutions to reduce their environmental impact and make sustainability easier for consumers who find it challenging to adopt new habits.

    • N/A
    TREND HUNTER - Trend Report...
    Compostable Packaging
    Brands in the e-commerce industry are offering compostable packaging solutions to reduce their environmental impact and make sustainability easier for consumers who find it challenging…
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability
  • Eco Banking
    • Business & e-Commerce
    • Finance & Money
    • Sustainability

    Finance apps allow for sustainable decisions with features that have a positive impact on the environment, like eco-conscious investments & clothing resale functions for people aware of their impact and seeking ways to reduce it.

    • N/A
    TREND HUNTER - Trend Report...
    Eco Banking
    Finance apps allow for sustainable decisions with features that have a positive impact on the environment, like eco-conscious investments & clothing resale functions for people…
    • Business & e-Commerce
    • Finance & Money
    • Sustainability
  • Eco Air Travel
    • Emerging Technology
    • Global Challenges
    • Sustainability

    Eco-friendly air travel options are expected to become more popular in 2023 due to growing concern about climate change. Consumers are increasingly demanding that brands live up to their environmentally friendly values.

    • N/A
    TREND HUNTER - Trend Report...
    Eco Air Travel
    Eco-friendly air travel options are expected to become more popular in 2023 due to growing concern about climate change. Consumers are increasingly demanding that brands…
    • Emerging Technology
    • Global Challenges
    • Sustainability
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