Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
Creative payment options. Digital wallets, contactless cards, and buy-now-pay-later options will continue to increase, driven by the convenience and financial pressures faced by consumers. Retailers need to make online shopping and checkout easier to accommodate the growing demand for digital…
Creative Payment- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Creative payment options. Digital wallets, contactless cards, and buy-now-pay-later options will continue to increase, driven by the convenience and financial pressures faced by consumers. Retailers need to make online shopping and checkout easier to accommodate the growing demand for digital payment options and align themselves with customers' financial well-being.
- N/A
VERICAST - Predictions & Trends...Creative Payment
Creative payment options. Digital wallets, contactless cards, and buy-now-pay-later options will continue to increase, driven by the convenience and financial pressures faced by consumers. Retailers…
-
Short Trend Summary
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel…
Actual Omnichannel- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel strategy are missing out on other opportunities.
- N/A
VERICAST - Predictions & Trends...Actual Omnichannel
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices,…
-
Short Trend Summary
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on…
Consumer Personalization- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on customers' purchase habits and interests. The emphasis on personalization is…
- N/A
VERICAST - Predictions & Trends...Consumer Personalization
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to…
-
Short Trend Summary
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud…
Martech Innovation- Brands & Advertising
- Digital Platforms
- Emerging Technology
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud software to drive efficiency as more people work from home.
- N/A
VERICAST - Predictions & Trends...Martech Innovation
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better…
-
Short Trend Summary
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their…
Social Selling- Brands & Advertising
- Business & e-Commerce
- Emerging Technology
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their website and digital presence, in order to connect with new…
- N/A
VERICAST - Predictions & Trends...Social Selling
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily.…
-
Short Trend Summary
Clinics and pharmacies are launching their services in the metaverse, offering easy access to health care check-ups, prescription renewals, and fitness and nutritional advice. Patients are turning to online spaces for non-urgent care.
Metaverse Medicine- Digital Platforms
- Emerging Technology
- Health & Wellness
Clinics and pharmacies are launching their services in the metaverse, offering easy access to health care check-ups, prescription renewals, and fitness and nutritional advice. Patients are turning to online spaces for non-urgent care.
- N/A
TREND HUNTER - Trend Report...Metaverse Medicine
Clinics and pharmacies are launching their services in the metaverse, offering easy access to health care check-ups, prescription renewals, and fitness and nutritional advice. Patients…
-
Short Trend Summary
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a…
Mindful Shopping- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a way that's more adaptable.
- N/A
TREND HUNTER - Trend Report...Mindful Shopping
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and…
-
Short Trend Summary
Brands in the e-commerce industry are offering compostable packaging solutions to reduce their environmental impact and make sustainability easier for consumers who find it challenging to adopt new habits.
Compostable Packaging- Brands & Advertising
- Business & e-Commerce
- Sustainability
Brands in the e-commerce industry are offering compostable packaging solutions to reduce their environmental impact and make sustainability easier for consumers who find it challenging to adopt new habits.
- N/A
TREND HUNTER - Trend Report...Compostable Packaging
Brands in the e-commerce industry are offering compostable packaging solutions to reduce their environmental impact and make sustainability easier for consumers who find it challenging…
-
Short Trend Summary
Finance apps allow for sustainable decisions with features that have a positive impact on the environment, like eco-conscious investments & clothing resale functions for people aware of their impact and seeking ways to reduce it.
Eco Banking- Business & e-Commerce
- Finance & Money
- Sustainability
Finance apps allow for sustainable decisions with features that have a positive impact on the environment, like eco-conscious investments & clothing resale functions for people aware of their impact and seeking ways to reduce it.
- N/A
TREND HUNTER - Trend Report...Eco Banking
Finance apps allow for sustainable decisions with features that have a positive impact on the environment, like eco-conscious investments & clothing resale functions for people…
-
Short Trend Summary
Eco-friendly air travel options are expected to become more popular in 2023 due to growing concern about climate change. Consumers are increasingly demanding that brands live up to their environmentally friendly values.
Eco Air Travel- Emerging Technology
- Global Challenges
- Sustainability
Eco-friendly air travel options are expected to become more popular in 2023 due to growing concern about climate change. Consumers are increasingly demanding that brands live up to their environmentally friendly values.
- N/A
TREND HUNTER - Trend Report...Eco Air Travel
Eco-friendly air travel options are expected to become more popular in 2023 due to growing concern about climate change. Consumers are increasingly demanding that brands…