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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Mental and physical health are central concerns, driving a holistic approach to well-being.
Holistic Wellbeing Focus- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Food and beverage
- Healthcare
- Technology
- Wellness industry
- Health & Wellness
- Lifestyle
Abstrato Ventures: Macrotendencias 2024 2025Holistic Wellbeing Focus
Mental and physical health are central concerns, driving a holistic approach to well-being. -
Short Trend Summary
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.
Holistic Self-Care & Moderation- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol
- Non-alcoholic beverages
- Wellness industry
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.
Synergy: Alcohol 2025-2026 trend reportHolistic Self-Care & Moderation
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption. -
Short Trend Summary
Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.
High-Tech Meets Digital Detox- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Hospitality
- Technology
- Wellness
- Consumer Attitudes
- Digital Platforms
- Travel & Tourism
Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.
Hilton: 2025 trends reportHigh-Tech Meets Digital Detox
Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices. -
Short Trend Summary
Travelers seek grounding experiences, connecting with nature through activities like walking barefoot and immersing in natural water sources.
Grounding Getaways- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Health and well-being
- Nature-based experiences
- Wellness tourism
- Health & Wellness
- Lifestyle
- Travel & Tourism
Travelers seek grounding experiences, connecting with nature through activities like walking barefoot and immersing in natural water sources.
Lemongrass: Travel trend report 2025Grounding Getaways
Travelers seek grounding experiences, connecting with nature through activities like walking barefoot and immersing in natural water sources. -
Short Trend Summary
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
Goods Getaways Growing- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Experiential tourism
- Local businesses
- Retail
- Business & Commerce
- Consumer Attitudes
- Travel & Tourism
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
Expedia: Unpack 25, the trends...Goods Getaways Growing
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs. -
Short Trend Summary
Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.
Go Getaways & Adventure- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Adventure tourism
- Outdoor Recreation
- Travel Agencies
- Consumer Attitudes
- Travel & Tourism
Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.
Hilton: 2025 trends report fact...Go Getaways & Adventure
Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism. -
Short Trend Summary
The rise of GLP-1 medications is influencing consumer behavior, spending patterns, and lifestyle choices related to health and wellness.
GLP-1 Lifestyle Impact- Experiences Over Material Goods
- Values-Driven Consumption
- Food and beverage
- Health and Wellness
- Pharmaceutical
- Business & Commerce
- Consumer Attitudes
- Health & Wellness
The rise of GLP-1 medications is influencing consumer behavior, spending patterns, and lifestyle choices related to health and wellness.
Nielsen: Guide to 2025 mid-year...GLP-1 Lifestyle Impact
The rise of GLP-1 medications is influencing consumer behavior, spending patterns, and lifestyle choices related to health and wellness. -
Short Trend Summary
Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors.
Global Taste Adventures- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Food travel
- Ready meals
- Restaurants
- Consumer Attitudes
- Culture
- Food & Drink
Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors.
Synergy: Ready meals 2025-2026 trend...Global Taste Adventures
Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors. -
Short Trend Summary
Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing.
Gentle Movement & Mindfulness- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Fitness Industry
- Mental Health Resources
- Mindfulness Apps
- Workplace Wellness Programs
- Health & Wellness
- Lifestyle
Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing.
Lululemon: Global wellbeing reportGentle Movement & Mindfulness
Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing. -
Short Trend Summary
A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
Generational Digital Divide- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Marketing
- Media Consumption
- Technology Adoption
- Consumer Attitudes
- Digital Platforms
- Media & Information
A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
Activate: Technology and media outlook...Generational Digital Divide
A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.