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Trends Themes Experiences Over Material Goods

Your trends

Experiences Over Material Goods 269
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Foraged Floral Designs
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • environmental awareness
    • floral design
    • gardening
    • Culture
    • Lifestyle
    • Sustainability

    People are embracing flower foraging, creating arrangements from locally sourced natural materials.

    Garden Media Group: 2025 garden...
    Foraged Floral Designs
    People are embracing flower foraging, creating arrangements from locally sourced natural materials.
    • Culture
    • Lifestyle
    • Sustainability
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas environmental awareness, floral design, gardening
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Lifestyle, Sustainability
  • Foodies Drive Culinary Travel
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food & Beverage
    • Hospitality
    • Tourism
    • Food & Drink
    • Travel & Tourism

    Food is becoming a central driver of travel decisions, with foodies prioritizing culinary experiences and influencing food & beverage trends.

    Hilton: 2025 trends report
    Foodies Drive Culinary Travel
    Food is becoming a central driver of travel decisions, with foodies prioritizing culinary experiences and influencing food & beverage trends.
    • Food & Drink
    • Travel & Tourism
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas Food & Beverage, Hospitality, Tourism
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Food & Drink, Travel & Tourism
  • Fluid Information Discovery
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Content Discovery Platforms
    • Media Consumption
    • Search Engines
    • Social Media
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.

    Ezra Eeman: Wayfinder trends 2025
    Fluid Information Discovery
    Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.
    • Digital Platforms
    • Emerging Technology
    • Media & Information
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Content Discovery Platforms, Media Consumption, Search Engines, Social Media
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Digital Platforms, Emerging Technology, Media & Information
  • Flavor & Format Innovation
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food and beverage
    • Nutrition
    • Product Development
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    The nutrition market is experiencing a surge in demand for novel flavors and formats to maintain consumer engagement.

    Synergy: Nutrition 2025-2026 trend report
    Flavor & Format Innovation
    The nutrition market is experiencing a surge in demand for novel flavors and formats to maintain consumer engagement.
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas Food and beverage, Nutrition, Product Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Flavor & Format Innovation
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food and beverage
    • Nutrition
    • Product Development
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.

    Synergy: Nutrition 2025-2026 trend report
    Flavor & Format Innovation
    Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas Food and beverage, Nutrition, Product Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Fashion-tainment Focus
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Brand Storytelling
    • Event production
    • Experiential Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.

    Karla Otto: SS25 womenswear roundup
    Fashion-tainment Focus
    Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    Impact Areas Brand Storytelling, Event production, Experiential Marketing
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
  • Fans as Creators
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Content creation
    • Entertainment
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants.

    YouTube: Trends fandom report 2024
    Fans as Creators
    Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants.
    • Brands & Advertising
    • Digital Platforms
    • Entertainment
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Content creation, Entertainment, Social Media
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Fandom-Focused Marketing
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Loyalty
    • Community Building
    • Targeted Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty.

    Audacy: Share of audio trends
    Fandom-Focused Marketing
    Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty.
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Brand Loyalty, Community Building, Targeted Marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
  • Fan-Driven Pop Culture
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Media
    • Pop Culture
    • Culture
    • Digital Platforms
    • Entertainment

    Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.

    YouTube: Trends fandom report 2024
    Fan-Driven Pop Culture
    Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
    • Culture
    • Digital Platforms
    • Entertainment
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Entertainment, Media, Pop Culture
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Digital Platforms, Entertainment
  • F2P Consolidation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Console Gaming
    • F2P Games
    • PC Gaming
    • Business & Commerce
    • Entertainment

    The free-to-play (F2P) market is consolidating, with established titles dominating playtime and revenue.

    Newzoo: Global Games Market Report
    F2P Consolidation
    The free-to-play (F2P) market is consolidating, with established titles dominating playtime and revenue.
    • Business & Commerce
    • Entertainment
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Console Gaming, F2P Games, PC Gaming
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
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