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Trends Themes Experiences Over Material Goods

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Experiences Over Material Goods 269
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI-Driven Personalization
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Customer service
    • Marketing
    • Sales
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    In the age of AI, personalized experiences are becoming the key driver of customer loyalty.

    Zendesk: CX trends 2025
    AI-Driven Personalization
    In the age of AI, personalized experiences are becoming the key driver of customer loyalty.
    Impact Areas Customer service, Marketing, Sales
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Agritourism Evolution
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Agriculture
    • Sustainable food systems
    • Tourism industry
    • Food & Drink
    • Global Challenges
    • Travel & Tourism

    Agritourism expands beyond traditional farm visits, incorporating slow adventure, sustainability, and rewilding projects.

    Lemongrass: Travel trend report 2025
    Agritourism Evolution
    Agritourism expands beyond traditional farm visits, incorporating slow adventure, sustainability, and rewilding projects.
    Impact Areas Agriculture, Sustainable food systems, Tourism industry
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Food & Drink, Global Challenges, Travel & Tourism
  • Aging Consumer Influence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Financial Services
    • Healthcare
    • Leisure
    • Senior Care Products
    • Travel
    • Business & Commerce
    • Consumer Attitudes

    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.

    World Data Lab: Consumer outlook...
    Aging Consumer Influence
    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.
    Impact Areas Financial Services, Healthcare, Leisure, Senior Care Products, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Age of Lore
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Marketing
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator.

    Horizon Media: Top trends 2025
    Age of Lore
    Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator.
    Impact Areas Entertainment, Marketing, Social Media
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Affordable Indulgence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Foodservice
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.

    Synergy: Sweet goods 2025 2026...
    Affordable Indulgence
    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.
    Impact Areas Bakery, Desserts, Foodservice, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Affordable Dairy Indulgence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer goods
    • Dairy Products
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers seek luxurious dairy treats at accessible price points due to cost-of-living pressures.

    Synergy: Dairy 2025-2026 trend report
    Affordable Dairy Indulgence
    Consumers seek luxurious dairy treats at accessible price points due to cost-of-living pressures.
    Impact Areas Consumer goods, Dairy Products, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Adventurous Office Snacks
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food Service
    • Retail
    • Workplace Culture
    • Consumer Attitudes
    • Food & Drink
    • The Workplace

    Asian street food and Filipino cuisine are becoming popular choices for office lunches and snacks, driven by Gen Z's preference for affordable yet adventurous experiences.

    Tastewise: Flavor chase top trend...
    Adventurous Office Snacks
    Asian street food and Filipino cuisine are becoming popular choices for office lunches and snacks, driven by Gen Z's preference for affordable yet adventurous experiences.
    Impact Areas Food Service, Retail, Workplace Culture
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, The Workplace
  • Adventure Tourism on the Rise
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Outdoor Recreation
    • Tourism
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are increasingly seeking unique and thrilling experiences, driving demand for adventure tourism.

    Hilton: 2025 trends report
    Adventure Tourism on the Rise
    Travelers are increasingly seeking unique and thrilling experiences, driving demand for adventure tourism.
    Impact Areas Hospitality, Outdoor Recreation, Tourism
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Accessible Status through Blank Street
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Food and beverage
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Blank Street is challenging traditional notions of status by offering accessible luxury and personalization, allowing consumers to create their own cultural capital.

    House Captain: StratTape Vol. 2
    Accessible Status through Blank Street
    Blank Street is challenging traditional notions of status by offering accessible luxury and personalization, allowing consumers to create their own cultural capital.
    Impact Areas Consumer Behavior, Food and beverage, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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