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Trends Themes Experiences Over Material Goods

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Experiences Over Material Goods 269
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Ubiquitous Artificial Intelligence
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Content creation
    • Customer service
    • Marketing
    • Media
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    AI is rapidly becoming integrated into all aspects of media and consumer experiences, driving personalization and emotional connection.

    Publicis Media: Future FWD 2025
    Ubiquitous Artificial Intelligence
    AI is rapidly becoming integrated into all aspects of media and consumer experiences, driving personalization and emotional connection.
    Impact Areas Content creation, Customer service, Marketing, Media
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • UGC and Generational Gaming
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Gen Alpha Gamers
    • Gen Z Gamers
    • UGC in Games
    • Digital Platforms
    • Entertainment

    User-generated content (UGC) and the preferences of younger generations are shaping the future of gaming.

    Newzoo: Global Games Market Report
    UGC and Generational Gaming
    User-generated content (UGC) and the preferences of younger generations are shaping the future of gaming.
    Impact Areas Gen Alpha Gamers, Gen Z Gamers, UGC in Games
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Digital Platforms, Entertainment
  • Unreal and AI Gardens
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • art and creativity
    • garden design
    • Social Media
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology

    AI-generated and surreal garden imagery is captivating consumers, blurring the lines between reality and fantasy.

    Garden Media Group: 2025 garden...
    Unreal and AI Gardens
    AI-generated and surreal garden imagery is captivating consumers, blurring the lines between reality and fantasy.
    Impact Areas art and creativity, garden design, Social Media
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Digital Platforms, Emerging Technology
  • Vacationing vs. Traveling
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Personalization
    • Stress Management
    • Travel planning
    • Consumer Attitudes
    • Travel & Tourism

    The distinction between "vacationing" (relaxation) and "traveling" (exploration) is becoming increasingly important for planning and maximizing trip enjoyment.

    Hilton: 2025 trends report
    Vacationing vs. Traveling
    The distinction between "vacationing" (relaxation) and "traveling" (exploration) is becoming increasingly important for planning and maximizing trip enjoyment.
    Impact Areas Personalization, Stress Management, Travel planning
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Vibes-Driven Dining Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • bars
    • Hospitality
    • Interior Design
    • Restaurants
    • Consumer Attitudes
    • Culture
    • Food & Drink

    Restaurant atmosphere and social connection are paramount, driving dining decisions and influencing restaurant design.

    Resy: Retrospective 2024
    Vibes-Driven Dining Experiences
    Restaurant atmosphere and social connection are paramount, driving dining decisions and influencing restaurant design.
    Impact Areas bars, Hospitality, Interior Design, Restaurants
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Food & Drink
  • WhatsApp Commerce
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Communication
    • Customer service
    • E-commerce
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.

    Meta: MX Plan & Go...
    WhatsApp Commerce
    WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.
    Impact Areas Communication, Customer service, E-commerce, Marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Wife and Marital Roleplay
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Pornography Consumption
    • Relationship Dynamics
    • Social Norms
    • Culture
    • Intimacy
    • Media & Information

    Increased interest in "wife" and marital searches, alongside boundary-pushing terms like "cuckold wife" and "wife swap," reflects a fascination with traditional roles and exploring boundaries within committed relationships.

    PornHub: 2024 year in review
    Wife and Marital Roleplay
    Increased interest in "wife" and marital searches, alongside boundary-pushing terms like "cuckold wife" and "wife swap," reflects a fascination with traditional roles and exploring boundaries…
    Impact Areas Pornography Consumption, Relationship Dynamics, Social Norms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Intimacy, Media & Information
  • YouTube’s Resurgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Connected TV
    • Content Strategy
    • Video Marketing
    • YouTube
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.

    Digital Voices: The State of...
    YouTube’s Resurgence
    Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.
    Impact Areas Connected TV, Content Strategy, Video Marketing, YouTube
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Zero-Click Content
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Content Strategy
    • Platform Development
    • User Experience
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Content that provides immediate value within the platform, without requiring external links, is gaining traction.

    TheNetworkOne: Social media marketing trends...
    Zero-Click Content
    Content that provides immediate value within the platform, without requiring external links, is gaining traction.
    Impact Areas Content Strategy, Platform Development, User Experience
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
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