Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
Gen-Z as Largest Generation- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Marketing
- Product Development
- Retail
- Technology
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
World Data Lab: Consumer outlook...Gen-Z as Largest Generation
Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns. -
Short Trend Summary
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
Gen Z Reshapes Loyalty- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Customer Experience
- Loyalty Programs
- Travel marketing
- Brands & Advertising
- Business & Commerce
- Travel & Tourism
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
Publicis Sapient: Guide to Next...Gen Z Reshapes Loyalty
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs. -
Short Trend Summary
Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
Gen Alpha Influences Travel- Experiences Over Material Goods
- Values-Driven Consumption
- Family Travel
- Hospitality
- Technology
- Consumer Attitudes
- Family
- Travel & Tourism
Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
Hilton: 2025 trends reportGen Alpha Influences Travel
Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions. -
Short Trend Summary
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Gaming & Entertainment Convergence- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Advertising
- E-commerce
- Entertainment
- Gaming
- Brands & Advertising
- Digital Platforms
- Entertainment
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Publicis Media: Future FWD 2025Gaming & Entertainment Convergence
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce. -
Short Trend Summary
The workplace of the future prioritizes employee experience, inspiration, and value proposition for building owners and developers.
Future Workplace Arrives- Experiences Over Material Goods
- The Power of Community and Connection
- Human resources
- Real estate
- Workplace Design
- Business & Commerce
- The Workplace
The workplace of the future prioritizes employee experience, inspiration, and value proposition for building owners and developers.
Gensler: Design forecast 2025Future Workplace Arrives
The workplace of the future prioritizes employee experience, inspiration, and value proposition for building owners and developers. -
Short Trend Summary
Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and electrolyte replenishment.
Functional Hydration- Experiences Over Material Goods
- Values-Driven Consumption
- beverage industry
- Health and Wellness
- Social Media
- Consumer Attitudes
- Food & Drink
- Health & Wellness
Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and electrolyte replenishment.
Tastewise: Flavor chase top trend...Functional Hydration
Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and… -
Short Trend Summary
Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.
Fun Food Indulgence- Experiences Over Material Goods
- The Power of Community and Connection
- Food and beverage
- Marketing
- Restaurants
- Social Media
- Consumer Attitudes
- Digital Platforms
- Food & Drink
Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.
Coefficient Capital: Consumer trends 2025Fun Food Indulgence
Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing. -
Short Trend Summary
Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.
Frontier Tourism Expansion- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Adventure tourism
- Environment
- Remote destinations
- Global Challenges
- Travel & Tourism
Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.
Lemongrass: Travel trend report 2025Frontier Tourism Expansion
Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns. -
Short Trend Summary
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."
Frolleagues Blend Work & Leisure- Experiences Over Material Goods
- The Power of Community and Connection
- Business Travel
- Hospitality
- Real estate
- Business & Commerce
- The Workplace
- Travel & Tourism
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."
Hilton: 2025 trends reportFrolleagues Blend Work & Leisure
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues." -
Short Trend Summary
Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the impact of the pandemic.
Fragmented Drinking Occasions- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol brands
- Bars and Restaurants
- Home entertainment
- RTD market
- Consumer Attitudes
- Food & Drink
- Lifestyle
Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the impact of the pandemic.
Kantar: The future of alcoholFragmented Drinking Occasions
Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the…