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Trends Themes Experiences Over Material Goods

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Experiences Over Material Goods 269
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Hyperconnected Consumers
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • E-commerce
    • Marketing
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.

    Meta: BR plan & go...
    Hyperconnected Consumers
    Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.
    Impact Areas Customer Experience, E-commerce, Marketing, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes
  • Hyperconnected Consumers
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer service
    • E-commerce
    • Marketing
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.

    Meta: MX Plan & Go...
    Hyperconnected Consumers
    Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
    Impact Areas Customer service, E-commerce, Marketing, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes
  • Hyper-Personalization through AI
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Consumer goods
    • Financial Services
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.

    Accenture: Navigating the great value...
    Hyper-Personalization through AI
    AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.
    Impact Areas Consumer goods, Financial Services, Retail
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Hyper-Flexible Time Demand
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Hospitality
    • Technology
    • Travel
    • Workplace
    • Business & Commerce
    • Lifestyle
    • The Workplace

    Society's perception of time is shifting, with increasing demand for flexibility and control over how time is spent, driven by rapid technological advancements.

    Accor: The new quality of...
    Hyper-Flexible Time Demand
    Society's perception of time is shifting, with increasing demand for flexibility and control over how time is spent, driven by rapid technological advancements.
    Impact Areas Hospitality, Technology, Travel, Workplace
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Lifestyle, The Workplace
  • Hyper Rawness: Sensory Disruption
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Advertising & Branding
    • Design
    • Food & Beverage
    • Materials
    • Media & Entertainment
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Consumers are seeking out raw, unprocessed aesthetics and experiences that challenge traditional notions of comfort and stimulate the senses.

    Nextatlas: Unveiling 2025
    Hyper Rawness: Sensory Disruption
    Consumers are seeking out raw, unprocessed aesthetics and experiences that challenge traditional notions of comfort and stimulate the senses.
    Impact Areas Advertising & Branding, Design, Food & Beverage, Materials, Media & Entertainment
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods
    Categories Consumer Attitudes, Culture, Lifestyle
  • Hybrid Events Dominate
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Community Engagement
    • Event management
    • Fundraising
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Hybrid events continue to be the preferred format, offering flexibility and broader reach.

    HubSpot: Nonprofit marketing and fundraising...
    Hybrid Events Dominate
    Hybrid events continue to be the preferred format, offering flexibility and broader reach.
    Impact Areas Community Engagement, Event management, Fundraising
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Human-Centric Retail
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Customer service
    • Retail Strategy
    • Staff Training
    • Technology
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The in-store experience is being redefined, with a renewed emphasis on human interaction and personalized service.

    McKinsey: The state of fashion...
    Human-Centric Retail
    The in-store experience is being redefined, with a renewed emphasis on human interaction and personalized service.
    Impact Areas Customer service, Retail Strategy, Staff Training, Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Home Under Construction
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Home improvement
    • Interior Design
    • Real estate
    • Smart home technology
    • Brands & Advertising
    • Consumer Attitudes
    • The Home

    The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.

    Mintel: 2025 global consumer trends
    Home Under Construction
    The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.
    Impact Areas Home improvement, Interior Design, Real estate, Smart home technology
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, The Home
  • Home Entertainment Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Entertainment
    • Media
    • Streaming Services
    • Consumer Attitudes
    • Entertainment

    The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.

    AlixPartners: 2025 global consumer outlook
    Home Entertainment Growth
    The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.
    Impact Areas Entertainment, Media, Streaming Services
    Themes Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Consumer Attitudes, Entertainment
  • Holy Moly Fenestrated Plants
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • houseplants
    • Interior Design
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Plants with fenestrated leaves, like Monstera, are increasingly popular, mimicking fashion trends and biophilic design.

    Garden Media Group: 2025 garden...
    Holy Moly Fenestrated Plants
    Plants with fenestrated leaves, like Monstera, are increasingly popular, mimicking fashion trends and biophilic design.
    Impact Areas Fashion, houseplants, Interior Design
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Lifestyle
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