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Trends Themes Experiences Over Material Goods

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Experiences Over Material Goods 269
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Mobile-First Internet Access
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • App Development
    • Content Consumption
    • Mobile Commerce
    • Consumer Attitudes
    • Digital Platforms

    Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.

    OFCOM: Online nation 2024
    Mobile-First Internet Access
    Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.
    Impact Areas App Development, Content Consumption, Mobile Commerce
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Digital Platforms
  • Multi-Tasking Media Consumption
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Media
    • Technology
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.

    Activate Consulting: Technology and media...
    Multi-Tasking Media Consumption
    Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.
    Impact Areas Advertising, Media, Technology
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Multisensory Eating
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Food & Beverage
    • Product Development
    • Restaurants
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.

    Nourish: 2025 food agriculture trend...
    Multisensory Eating
    Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
    Impact Areas Food & Beverage, Product Development, Restaurants
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Music & Shorts Synergy
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Content creation
    • Music Industry
    • Short-form Video
    • Digital Platforms
    • Entertainment

    Music and short-form video are deeply intertwined, with Shorts driving music discovery and enabling new forms of musical expression.

    YouTube: Global trends report
    Music & Shorts Synergy
    Music and short-form video are deeply intertwined, with Shorts driving music discovery and enabling new forms of musical expression.
    Impact Areas Content creation, Music Industry, Short-form Video
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Digital Platforms, Entertainment
  • Musical Gardens and Events
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Events
    • garden centers
    • Music Industry
    • public gardens
    • Culture
    • Entertainment
    • Lifestyle

    Music is becoming an integral part of the garden experience, both personally and at events.

    Garden Media Group: 2025 garden...
    Musical Gardens and Events
    Music is becoming an integral part of the garden experience, both personally and at events.
    Impact Areas Events, garden centers, Music Industry, public gardens
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Entertainment, Lifestyle
  • Muted Desire: Intentional Consumption
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Beauty
    • Fashion
    • Food & Beverage
    • Media & Entertainment
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Consumers are increasingly prioritizing self-control and intentionality in their consumption habits, moving away from impulsive purchases and embracing avoidance as a status symbol.

    Nextatlas: Unveiling 2025
    Muted Desire: Intentional Consumption
    Consumers are increasingly prioritizing self-control and intentionality in their consumption habits, moving away from impulsive purchases and embracing avoidance as a status symbol.
    Impact Areas Beauty, Fashion, Food & Beverage, Media & Entertainment, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Nano-ships & Micro-Connections
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Dating dynamics
    • Emotional well-being
    • Social Interactions
    • Consumer Attitudes
    • Intimacy
    • Lifestyle

    Singles are finding value in small, fleeting romantic interactions, appreciating the joy and potential even in brief encounters.

    Tinder: Year in Swipe 2024...
    Nano-ships & Micro-Connections
    Singles are finding value in small, fleeting romantic interactions, appreciating the joy and potential even in brief encounters.
    Impact Areas Dating dynamics, Emotional well-being, Social Interactions
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Intimacy, Lifestyle
  • Neurodiverse Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Accessibility
    • Inclusivity
    • Tourism industry
    • Culture
    • Travel & Tourism

    The travel industry increasingly caters to the needs of neurodiverse travelers, offering specialized tours, sensory-friendly accommodations, and trained staff.

    Lemongrass: Travel trend report 2025
    Neurodiverse Travel
    The travel industry increasingly caters to the needs of neurodiverse travelers, offering specialized tours, sensory-friendly accommodations, and trained staff.
    Impact Areas Accessibility, Inclusivity, Tourism industry
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Travel & Tourism
  • New Heydays Nostalgia
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destinations
    • Experiences
    • Hospitality
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times.

    Amadeus: Globetrender travel trends 2025
    New Heydays Nostalgia
    Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times.
    Impact Areas Destinations, Experiences, Hospitality
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Niche Community Growth
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Branding
    • Events
    • Marketing
    • Travel
    • Consumer Attitudes
    • Culture
    • Digital Platforms

    Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.

    Design Hotels: Further forecast 2025
    Niche Community Growth
    Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.
    Impact Areas Branding, Events, Marketing, Travel
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Digital Platforms
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