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Short Trend Summary
Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention, touchpoint proliferation and audience fragmentation, communities and creators will be more influential than ever across…
Bubble-Up Culture- Culture
- Emerging Technology
- Lifestyle
Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention, touchpoint proliferation and audience fragmentation, communities and creators will be more influential than ever across a decentralized media ecosystem. The formation and diffusion of culture…
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WARC - The Marketer’s Toolkit...Bubble-Up Culture
Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention,…
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Short Trend Summary
Fan Communities. With the increasing impact of Bubble-Up Culture, fan communities will matter more in 2023. Fan communities are in-built audiences for new products, even those distant from a brand’s core competency. They enable monetisation based not on mass appeals…
Fan Communities- Brands & Advertising
- Consumer Attitudes
- Culture
Fan Communities. With the increasing impact of Bubble-Up Culture, fan communities will matter more in 2023. Fan communities are in-built audiences for new products, even those distant from a brand’s core competency. They enable monetisation based not on mass appeals and advertising, but on propulsion towards the mainstream by a…
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WARC - The Marketer’s Toolkit...Fan Communities
Fan Communities. With the increasing impact of Bubble-Up Culture, fan communities will matter more in 2023. Fan communities are in-built audiences for new products, even… 
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Short Trend Summary
Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand as a plural entity with different meanings for distinct audiences, but shared relevance for all…
Journeys Evolve- Brands & Advertising
- Consumer Attitudes
- Culture
Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand as a plural entity with different meanings for distinct audiences, but shared relevance for all of them; They should draw bedrock insights from fans and…
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WARC - The Marketer’s Toolkit...Journeys Evolve
Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand… -
Short Trend Summary
Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules of engagement are changing, with media and audience fragmentation being a major concern for marketers,…
Fragmented Audiences & Shifting Budgets- Digital Platforms
- Emerging Technology
- Media & Information
Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules of engagement are changing, with media and audience fragmentation being a major concern for marketers, influencing their budget allocation for 2023. This has resulted in…
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WARC - The Marketer’s Toolkit...Fragmented Audiences & Shifting Budgets
Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules… 
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Short Trend Summary
Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change, and COVID-related shortages. Inflation is exacerbating the problem, with labor strikes affecting key delivery workers.…
Clash of Delivery & Disruption- Brands & Advertising
- Business & e-Commerce
- Global Challenges
Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change, and COVID-related shortages. Inflation is exacerbating the problem, with labor strikes affecting key delivery workers. Managing customer expectations in the face of these challenges will…
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WARC - The Marketer’s Toolkit...Clash of Delivery & Disruption
Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change,… -
Short Trend Summary
Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers who are adapting rapidly with new interests and drivers. Brands will engage influencers, employee advocates,…
Personas are over, you will think ‘communities’- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers who are adapting rapidly with new interests and drivers. Brands will engage influencers, employee advocates, and average consumers within brand communities to generate authentic connections…
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Talkwalkers - Social Media Trends...Personas are over, you will think ‘communities’
Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers… -
Short Trend Summary
Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy regulations. To overcome these hurdles, they are turning to collaborations, such as brand-to-brand co-creation and…
Will Collaborate for Cookies- Brands & Advertising
- Business & e-Commerce
- Emerging Technology
Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy regulations. To overcome these hurdles, they are turning to collaborations, such as brand-to-brand co-creation and influencer marketing. Influencer marketing saw a boost during the pandemic,…
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Shopify - Commerce Trends 2026Will Collaborate for Cookies
Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy… -
Short Trend Summary
Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead costs. Customer loyalty is a key focus for 2023, with businesses investing in retention to…
Economic Woes- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead costs. Customer loyalty is a key focus for 2023, with businesses investing in retention to build trust that can outlast a recession. However, the economic…
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Shopify - Commerce Trends 2030Economic Woes
Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead… -
Short Trend Summary
Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal customers are more valuable in the long run and cost less to sell to, increasing…
Fighting Inflation With Loyalty- Brands & Advertising
- Consumer Attitudes
- Sustainability
Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal customers are more valuable in the long run and cost less to sell to, increasing the likelihood of future sales and even making price increases…
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Shopify - Commerce Trends 2031Fighting Inflation With Loyalty
Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal… -
Short Trend Summary
Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together…
Brand x Brand- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together or concerts featuring multiple bands. This untapped opportunity allows brands…
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Shopify - Commerce Trends 2034Brand x Brand
Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have…
