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Short Trend Summary
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
Active SPF- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
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TREND HUNTER - Trend Report...Active SPF
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check…
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Short Trend Summary
The popularity of the wellness industry has inspired alcohol brands to offer wellness-themed products such as electrolyte-infused beers and mindfulness wine. Consumers have been turning to self-soothing practices.
Alcohol Wellness- Food & Drink
- Health & Wellness
- Lifestyle
The popularity of the wellness industry has inspired alcohol brands to offer wellness-themed products such as electrolyte-infused beers and mindfulness wine. Consumers have been turning to self-soothing practices.
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TREND HUNTER - Trend Report...Alcohol Wellness
The popularity of the wellness industry has inspired alcohol brands to offer wellness-themed products such as electrolyte-infused beers and mindfulness wine. Consumers have been turning… 
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Short Trend Summary
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.
QR Collabs- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.
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TREND HUNTER - Trend Report...QR Collabs
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on… -
Short Trend Summary
Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create lasting impressions.
Augmented Bottles- Brands & Advertising
- Emerging Technology
- Entertainment
Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create lasting impressions.
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TREND HUNTER - Trend Report...Augmented Bottles
Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create… -
Short Trend Summary
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a…
Mindful Shopping- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a way that's more adaptable.
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TREND HUNTER - Trend Report...Mindful Shopping
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and… -
Short Trend Summary
Cosmetic brands are expected to offer more water-free skincare products, as consumers become more interested in sustainability, demand more environmentally friendly options. Brands need to identify specific sustainable elements in their products to be viewed as trustworthy.
Water-Free Skincare- Brands & Advertising
- Fashion & Beauty
- Sustainability
Cosmetic brands are expected to offer more water-free skincare products, as consumers become more interested in sustainability, demand more environmentally friendly options. Brands need to identify specific sustainable elements in their products to be viewed as trustworthy.
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TREND HUNTER - Trend Report...Water-Free Skincare
Cosmetic brands are expected to offer more water-free skincare products, as consumers become more interested in sustainability, demand more environmentally friendly options. Brands need to… -
Short Trend Summary
Cosmetic toners are expected to include protective ingredients with anti-pollution benefits, as consumers become more knowledgeable and expect more from the skincare products they purchase. The demand is for high-quality ingredients and multifunctional formulations for effective results.
Cosmetic Toners- Consumer Attitudes
- Fashion & Beauty
- Sustainability
Cosmetic toners are expected to include protective ingredients with anti-pollution benefits, as consumers become more knowledgeable and expect more from the skincare products they purchase. The demand is for high-quality ingredients and multifunctional formulations for effective results.
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TREND HUNTER - Trend Report...Cosmetic Toners
Cosmetic toners are expected to include protective ingredients with anti-pollution benefits, as consumers become more knowledgeable and expect more from the skincare products they purchase.… 
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Short Trend Summary
Especially large retailers visibly incorporate elements of local products or materials into their stores in order to help support local economies. More consumers want to support their local businesses and economies.
Local Retail- Business & e-Commerce
- Consumer Attitudes
- Sustainability
Especially large retailers visibly incorporate elements of local products or materials into their stores in order to help support local economies. More consumers want to support their local businesses and economies.
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TREND HUNTER - Trend Report...Local Retail
Especially large retailers visibly incorporate elements of local products or materials into their stores in order to help support local economies. More consumers want to… 
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Short Trend Summary
Cafés are embracing sustainable design to reduce their environmental footprint and appeal to consumers who are increasingly conscious of their impact on the environment. Brands are alo rethinking production and marketing methods to align with consumers.
Eco Cafe- Brands & Advertising
- Consumer Attitudes
- Sustainability
Cafés are embracing sustainable design to reduce their environmental footprint and appeal to consumers who are increasingly conscious of their impact on the environment. Brands are alo rethinking production and marketing methods to align with consumers.
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TREND HUNTER - Trend Report...Eco Cafe
Cafés are embracing sustainable design to reduce their environmental footprint and appeal to consumers who are increasingly conscious of their impact on the environment. Brands… -
Short Trend Summary
Eco-friendly air travel options are expected to become more popular in 2023 due to growing concern about climate change. Consumers are increasingly demanding that brands live up to their environmentally friendly values.
Eco Air Travel- Emerging Technology
- Global Challenges
- Sustainability
Eco-friendly air travel options are expected to become more popular in 2023 due to growing concern about climate change. Consumers are increasingly demanding that brands live up to their environmentally friendly values.
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TREND HUNTER - Trend Report...Eco Air Travel
Eco-friendly air travel options are expected to become more popular in 2023 due to growing concern about climate change. Consumers are increasingly demanding that brands… 
