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Trends Themes Values-Driven Consumption

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Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Movement Makers: Art for Change
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Education
    • Healthcare
    • Marketing
    • Social Activism
    • Brands & Advertising
    • Culture
    • Media & Information

    Illustration is increasingly used to drive social change and engage audiences with complex issues.

    The Drawing Arm: Trend report...
    Movement Makers: Art for Change
    Illustration is increasingly used to drive social change and engage audiences with complex issues.
    Impact Areas Education, Healthcare, Marketing, Social Activism
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Media & Information
  • Creative Collaborations: Brand Elevation
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Branding
    • Marketing
    • Product Development
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.

    The Drawing Arm: Trend report...
    Creative Collaborations: Brand Elevation
    Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
    Impact Areas Branding, Marketing, Product Development, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • The Good Old Days: Nostalgia Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Marketing
    • Product Design
    • Brands & Advertising
    • Consumer Attitudes

    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.

    The Drawing Arm: Trend report...
    The Good Old Days: Nostalgia Marketing
    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.
    Impact Areas Advertising, Branding, Marketing, Product Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Art with Intent: Purpose-Driven Art
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Corporate Social Responsibility
    • Education
    • Social Activism
    • Culture
    • Media & Information

    Art is being used to address social issues, promote inclusivity, and drive positive change.

    The Drawing Arm: Trend report...
    Art with Intent: Purpose-Driven Art
    Art is being used to address social issues, promote inclusivity, and drive positive change.
    Impact Areas Community Development, Corporate Social Responsibility, Education, Social Activism
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Media & Information
  • Acceptance of New Realities
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Financial Services
    • Hospitality
    • Real estate
    • Retail
    • Consumer Attitudes
    • Finance & Money
    • Lifestyle

    Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms.

    The Media Store: Trends 5...
    Acceptance of New Realities
    Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms.
    Impact Areas Financial Services, Hospitality, Real estate, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Lifestyle
  • Overcoming Barriers in Fitness
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Age and fitness
    • Fitness accessibility
    • Gender equality in sports
    • Culture
    • Health & Wellness

    Despite facing barriers, women and older athletes demonstrated resilience and achieved significant results in 2024.

    Strava: Year in Sport the...
    Overcoming Barriers in Fitness
    Despite facing barriers, women and older athletes demonstrated resilience and achieved significant results in 2024.
    Impact Areas Age and fitness, Fitness accessibility, Gender equality in sports
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Health & Wellness
  • Rejection of Excess
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Manufacturing
    • Media
    • Retail
    • Technology
    • Consumer Attitudes
    • Media & Information
    • Sustainability

    Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices.

    The Media Store: Trends 5...
    Rejection of Excess
    Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices.
    Impact Areas Manufacturing, Media, Retail, Technology
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Media & Information, Sustainability
  • Gear Tracking and Preferences
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Fitness technology
    • Sportswear industry
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.

    Strava: Year in Sport the...
    Gear Tracking and Preferences
    Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
    Impact Areas Consumer Behavior, Fitness technology, Sportswear industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Embrace of Simplicity
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Financial Services
    • Retail
    • Subscription Services
    • Technology
    • Consumer Attitudes
    • Finance & Money
    • Lifestyle

    Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living.

    The Media Store: Trends 5...
    Embrace of Simplicity
    Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living.
    Impact Areas Financial Services, Retail, Subscription Services, Technology
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Lifestyle
  • Holistic Health & Nutrition
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food and beverage
    • Nutrition
    • Wellness
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    Consumers are adopting a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein.

    Synergy: Nutrition 2025-2026 trend report
    Holistic Health & Nutrition
    Consumers are adopting a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein.
    Impact Areas Food and beverage, Nutrition, Wellness
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
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