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Trends Themes Values-Driven Consumption

Your trends

Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Functional Hydration
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • beverage industry
    • Health and Wellness
    • Social Media
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and electrolyte replenishment.

    Tastewise: Flavor chase top trend...
    Functional Hydration
    Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and…
    Impact Areas beverage industry, Health and Wellness, Social Media
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Movement Makers: Art for Change
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Education
    • Healthcare
    • Marketing
    • Social Activism
    • Brands & Advertising
    • Culture
    • Media & Information

    Illustration is increasingly used to drive social change and engage audiences with complex issues.

    The Drawing Arm: Trend report...
    Movement Makers: Art for Change
    Illustration is increasingly used to drive social change and engage audiences with complex issues.
    Impact Areas Education, Healthcare, Marketing, Social Activism
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Media & Information
  • Creative Collaborations: Brand Elevation
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Branding
    • Marketing
    • Product Development
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.

    The Drawing Arm: Trend report...
    Creative Collaborations: Brand Elevation
    Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
    Impact Areas Branding, Marketing, Product Development, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • The Good Old Days: Nostalgia Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Marketing
    • Product Design
    • Brands & Advertising
    • Consumer Attitudes

    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.

    The Drawing Arm: Trend report...
    The Good Old Days: Nostalgia Marketing
    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.
    Impact Areas Advertising, Branding, Marketing, Product Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Art with Intent: Purpose-Driven Art
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Corporate Social Responsibility
    • Education
    • Social Activism
    • Culture
    • Media & Information

    Art is being used to address social issues, promote inclusivity, and drive positive change.

    The Drawing Arm: Trend report...
    Art with Intent: Purpose-Driven Art
    Art is being used to address social issues, promote inclusivity, and drive positive change.
    Impact Areas Community Development, Corporate Social Responsibility, Education, Social Activism
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Media & Information
  • Acceptance of New Realities
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Financial Services
    • Hospitality
    • Real estate
    • Retail
    • Consumer Attitudes
    • Finance & Money
    • Lifestyle

    Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms.

    The Media Store: Trends 5...
    Acceptance of New Realities
    Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms.
    Impact Areas Financial Services, Hospitality, Real estate, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Lifestyle
  • Loyalty Program Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Relationship Management
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Loyalty programs are shifting from customer retention to customer acquisition tools.

    Statista: Consumer trends 2025
    Loyalty Program Growth
    Loyalty programs are shifting from customer retention to customer acquisition tools.
    Impact Areas Customer Relationship Management, Marketing, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Declining Influencer Trust
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes

    Consumer trust in influencers is waning, impacting influencer marketing effectiveness.

    Statista: Consumer trends 2025
    Declining Influencer Trust
    Consumer trust in influencers is waning, impacting influencer marketing effectiveness.
    Impact Areas Advertising, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Omnipresent Wellness
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Beauty and Personal Care
    • Food and beverage
    • Healthcare
    • Lifestyle
    • Consumer Attitudes
    • Health & Wellness

    Wellness is becoming a holistic consideration across all consumer purchasing decisions.

    Statista: Consumer trends 2025
    Omnipresent Wellness
    Wellness is becoming a holistic consideration across all consumer purchasing decisions.
    Impact Areas Beauty and Personal Care, Food and beverage, Healthcare, Lifestyle
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness
  • Elevated Going-Out Style
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Retail
    • Consumer Attitudes
    • Culture

    Evening wear is becoming more sophisticated, featuring luxe fabrics, strategic cutouts, and animal prints.

    Stitchfix: 2025 style forecast
    Elevated Going-Out Style
    Evening wear is becoming more sophisticated, featuring luxe fabrics, strategic cutouts, and animal prints.
    Impact Areas Fashion, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
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